# Digital-First Luxury Apparel Maison Margiela Unveils a New Digital Product Collection with Mmerch By Kanesa D | Published 2024-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mmerch-1 References: [glossy.co](https://www.glossy.co/fashion/maison-margiela-joins-luxury-brands-betting-on-loyalty-through-phygital-product-sales/) & [maisonmargiela](https://www.maisonmargiela.com/en-ca/)  [Maison Margiela](https://www.trendhunter.com/trends/maison-margiela-2) recently introduced the public mint of its MetaTABI NFT, an innovative digital transformation of its iconic split-toe boot tailored for the brand's discerning luxury clientele. Available for purchase on the esteemed digital fashion platform [The Fabricant](https://www.trendhunter.com/trends/the-fabricant-1), this exclusive offering comprises 1,500 NFTs priced at $616 each and 15 premium NFTs priced at $8,400 each. Investors in the higher-priced tier receive a unique and coveted reward—a limited-edition, handmade pair of Maison Margiela's renowned [Tabi](https://www.trendhunter.com/trends/tabi-broken-mirror) boots. Additionally, participants in the larger investment group receive an opulent custom leather wallet, adding to the exclusivity of the launch. “These initiatives drive long-term loyalty within the digital community,” said Stefano Rosso, chairman of Maison Margiela. “They incentivize community engagement from the beginning and foster a sense of belonging to a project that will continue to add value and utility over time.” Image Credit: Maison Martin Margiela ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 60% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Digital-first Luxury Apparel:** Pioneering the integration of NFTs in the luxury fashion sector, offering exclusive digital collectibles to upscale clientele. - **Web3 Fashion Collections:** Exploring the intersection of web technology and fashion design, leveraging NFTs to create high-value digital assets. - **Phygital Product Innovation:** Blending physical and digital elements in fashion merchandise, introducing unique NFT-backed clothing items for limited editions. ### Industries Being Reshaped - **Luxury Fashion:** Harnessing digital innovation to enhance the luxury shopping experience, unveiling exclusive NFT collections at premium price points. - **Digital Art Platforms:** Facilitating the creation and sale of NFT-based digital fashion pieces, connecting artists and designers to a growing audience of collectors. - **Phygital Retail Solutions:** Revolutionizing retail experiences by combining physical and digital elements in fashion retail, offering unique NFT-backed products for tech-savvy consumers. ## Related on Trend Hunter - [Metaverse Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-2.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md) - [Digital Luxury Apparel](https://www.trendhunter.com/trends/valentino-1.md) - [Limited Reflective Footwear](https://www.trendhunter.com/trends/tabi-broken-mirror.md) - [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md) - [Iconic Footwear Tribute Films](https://www.trendhunter.com/trends/iconic-tabi-footwear.md) - [Hybrid Dynamic Fashion Boots](https://www.trendhunter.com/trends/1460-leather-boot.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Luxury Digital Fashion Bags](https://www.trendhunter.com/trends/digital-coach-bag.md)