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# Collaborative Premium Technical Fashion
MM6 Maison Margiela and Salomon Unveil Looks for FW24

By Amy Duong | Published 2024-10-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon
References: [ssense](https://www.ssense.com/en-us/men/designers/mm6-maison-margiela)

![Collaborative Premium Technical Fashion](https://cdn.trendhunterstatic.com/thumbs/549/mm6-maison-margiela-and-salomon.jpeg)

[MM6](https://www.trendhunter.com/trends/cross-mid) [Maison Margiela](https://www.trendhunter.com/trends/xalp-shoe) and [Salomon](https://www.trendhunter.com/trends/cross-wader) continue to work in collaboration on a new collection for the Fall/Winter 2024 season. It continues to build on the pieces from its previous years of work with more technicalities infused throughout its products.

This season is a new phase for the two brands a it features an expansion that is led by their first ready-to-wear collection. The outdoor energy is explored through the outerwear silhouettes of shell jackets, utility pants, and backpacks that are designed with ergonomics in mind. The brands also release a full uniform for hiking. Along with the technical silhouettes, the two also unveil some formal designs as well to truly blend both of the brands together.

Image Credit: MM6 Maison Margiela

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 79% | Activity: 63% | Freshness: 30%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Ergonomic Outdoor Wear:** The focus on ergonomic design in outerwear offers a merger of comfort and functionality, pushing the boundaries of traditional technical fashion.
- **Hiking Uniforms:** The introduction of a full hiking uniform presents an innovative approach to standardized outdoor gear, merging style and practicality seamlessly.
- **Formal-technical Fusion:** Combining formal attire with technical elements breaks conventional fashion norms, allowing for versatility in various settings.

### Who This Affects Most

- **Fashion and Apparel:** The integration of technical details in collaboration collections creates new opportunities for high-performance fashionable clothing.
- **Outdoor and Adventure Gear:** Developments in ergonomic and uniform outdoor wear redefine standards for comfort and functionality in adventure equipment.
- **Luxury Goods:** Blending premium design aesthetics with outerwear technicalities presents a unique niche in the luxury market catering to function-focused consumers.

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