# Interactive Crunchy Chocolate Pop-Ups Guests of the M&M Pop-up Voted on the Brand's Next Flavor By Ell Smith | Published 2018-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mm-popup References: [adweek](http://www.adweek.com/brand-marketing/mms-made-a-magical-interactive-pop-up-where-fans-vote-for-a-new-crunchy-chocolate-flavor/) & [flavorvote.mms.s3-website-us-east-1.amazonaws](http://flavorvote.mms.com.s3-website-us-east-1.amazonaws.com/) [M&M](https://www.trendhunter.com/trends/mms-crunchy-cookie) are allowing the public to decide on what the brand's next flavor should be and to entice consumers to vote, the famed candy company set up an [immersive M&M pop-up](https://www.trendhunter.com/trends/mms-fun-club) which provided each guest with all the information they needed to make an informed decision. The social media-friendly pop-up featured numerous scenes for guests to take photos, while the various snack and drink-focused lounges provided guests with a pace to relax while sipping on some M&M-themed cocktails. However the most notable feature of the pop-up was its immersive flavor rooms, in which guests were invited to enter to contemplate which new candy iteration would get their vote. Each room embodied a different flavor which included crunchy espresso, crunchy raspberry or [crunchy mint](https://www.trendhunter.com/trends/choose-your-next-match) and featured decor and a fragrance which was reflective of each flavor. Image Credit: Raquel Beauchamp via AdWeek ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Interactive Pop-ups:** Disruptive innovation opportunity: Create immersive pop-up experiences that engage customers and provide opportunities for interactive decision-making. - **Consumer Voting:** Disruptive innovation opportunity: Incorporate public opinion into product development by giving consumers the power to vote on future flavors or features. - **Immersive Flavor Rooms:** Disruptive innovation opportunity: Design experiential spaces that stimulate the senses and allow customers to fully immerse themselves in the product decision-making process. ### Industries Being Reshaped - **Confectionery:** Disruptive innovation opportunity: Explore interactive and immersive experiences in confectionery retail to attract and engage customers. - **Hospitality:** Disruptive innovation opportunity: Integrate interactive elements in hospitality spaces to enhance guest experiences and create memorable moments. - **Food and Beverage:** Disruptive innovation opportunity: Develop new ways to involve consumers in food and beverage product development through interactive events and voting systems. ## Related on Trend Hunter - [Immersive Mint Pop-Ups](https://www.trendhunter.com/trends/the-tic-tac-experience.md) - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md) - [Customizable Retail Experiences](https://www.trendhunter.com/trends/personalized-offerings.md) - [Experiential Candy Shops](https://www.trendhunter.com/trends/mms-berlin.md) - [Aerated Candy Pop-Ups](https://www.trendhunter.com/trends/starburst-airs-market.md) - [Freeze-Dried Caramel Chocolate Candies](https://www.trendhunter.com/trends/mms-caramel-popd.md) - [Bakery Dessert Chocolate Candies](https://www.trendhunter.com/trends/mms-bakery-collection.md) - [Exploded Chocolate Candies](https://www.trendhunter.com/trends/mms-popd.md) - [Flavor-Filled Airport Pop-Ups](https://www.trendhunter.com/trends/hichew-getaway-mix-layover.md)