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# 3 Shocking M & M Ads
Mother Horrified That M & M is Licking Himself

By Ayman | Published 2008-04-02 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/mm-licking-himself
References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/)

M&Ms is rolling three enw TV spots to promote the qualities of an M&Ms: how [irresistible they taste](https://www.trendhunter.com/trends/lick-the-one-campaign), their creativity and sense of wonder.

My absolute favorite is the "Taste." It shows a blue M&M that can not resist but lick himself while he is in the living room, because "when you are an M&M, you really enjoy the way you taste." The mother enters with a load of laundry and is horrified to see him do that. Her question "are you licking yourself?" evokes memories of teenagers being caught in the acts by their mothers. It's hilarious!

The "Wonder" spot shows you a green M&M wondering where his earholes are and considering drilling them himself. "Doggy Door" shows how the creative spirit of an M&M always previals.

Check out a recent [creative M&Ms campaign](https://www.trendhunter.com/trends/mms-cookies-creme):

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 54% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Irresistible Taste of M&ms:** Disruptive innovation opportunity: Develop new flavors and taste experiences for M&Ms to enhance their irresistibility.
- **Creativity in M&M Ads:** Disruptive innovation opportunity: Explore novel and innovative approaches to advertising that engage consumers and showcase the creative spirit of M&Ms.
- **Sense of Wonder in M&M Ads:** Disruptive innovation opportunity: Create immersive and interactive experiences that ignite a sense of wonder and curiosity in consumers, leveraging the M&M brand.

### Where This Applies

- **Confectionery:** Disruptive innovation opportunity: Utilize innovative ingredients, manufacturing processes, and packaging solutions to transform the confectionery industry and meet evolving consumer demands.
- **Advertising:** Disruptive innovation opportunity: Adopt new channels, technologies, and storytelling techniques to revolutionize the advertising industry and captivate target audiences.
- **Branding and Marketing:** Disruptive innovation opportunity: Develop unique brand strategies and marketing campaigns that establish M&Ms as a leading brand known for its taste, creativity, and wonder.

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