# Kidnapped Candy Commercials The Yellow M&M Chocolate Gets Abducted Before the Super Bowl By Laura McQuarrie | Published 2014-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mm-chocolate References: [adweek](http://www.adweek.com/adfreak/yellow-gets-starring-role-mms-super-bowl-spot-155153) & [ispot](http://www.ispot.tv/ad/7Tbx/m-and-ms-super-bowl-2014-teaser-abduction) This [M&M’s](https://www.trendhunter.com/trends/almost-champions) Chocolate teaser ad offers a peek at what is to come for the 2014 Super Bowl. The short 25-second teaser starts off quite upbeat, with Yellow the M&M recording himself busting some serious moves. But the music he’s dancing to is cut short and Yellow falls over after being shot with a tranquilizer dart. Shortly after, an ominous hand wearing a black glove comes onscreen, showing a hand-written message that reads: “find out what happens to Yellow 2/2/14.” The full 30-second M&M’s Chocolate commercial is set to air during the first half of the Super Bowl, so thankfully there won’t be too much of a wait to find out what’s happened to Yellow or who is behind this abduction. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 89% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Teaser Ads:** Disruptive innovation opportunity: Developing innovative and engaging teaser ads to create anticipation and buzz around upcoming products or events. - **Interactive Marketing:** Disruptive innovation opportunity: Incorporating interactive elements into marketing campaigns to enhance consumer engagement and create memorable experiences. - **Storytelling Advertising:** Disruptive innovation opportunity: Emphasizing storytelling techniques in advertising to captivate and connect with audiences on a deeper level. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Utilizing new advertising methods and strategies to capture and retain consumer attention in a crowded market. - **Entertainment:** Disruptive innovation opportunity: Integrating interactive and immersive experiences into entertainment platforms to enhance audience engagement and create unique viewing experiences. - **Consumer Goods:** Disruptive innovation opportunity: Incorporating storytelling and interactive elements into product promotions to differentiate brands and stimulate consumer interest. ## Related on Trend Hunter - [Candy Chocolate-Themed Opulent Rings](https://www.trendhunter.com/trends/almost-champions.md) - [Candy-Inspired Holiday Movies](https://www.trendhunter.com/trends/mms-red-one.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Superhero Chocolate Candies](https://www.trendhunter.com/trends/mms-and-marvel.md) - [New Permanent Candy Characters](https://www.trendhunter.com/trends/new-character.md) - [Extra-Terrestrial Chocolate Ads](https://www.trendhunter.com/trends/yes-bueno.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Candy Emergency Squads](https://www.trendhunter.com/trends/mms-halloween-rescue-squad.md) - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md)