# Logo-Centric Soccer Campaigns Apple Introduces the MLS Seasons Pass Campaign Visuals By Amy Duong | Published 2024-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mls-season-pass References: [designtaxi](https://designtaxi.com/news/426589/Apple-Kicks-Its-Logo-Around-Like-A-Soccer-Ball-In-MLS-Season-Pass-Promos/) & [linkedin](https://www.linkedin.com/posts/andreasekelund_excited-to-share-our-latest-campaign-ugcPost-7186041649905504256-LS8T/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  Apple highlights playful footwork and design with the new MLS Season Pass campaign on Apple TV. The visuals of the campaign were recently shared online by Apple's executive creative director Andreas Ekelund. The images highlight players from each Major Lague Soccer club kicking around the Apple logo in place of a soccer ball. Each backdrop references each player's respective stadium. The branding accents are twisted and altered to align with the conceptual physics of a soccer ball. The Apple logo is rarely used in an altered state and the latest effort brings direct attention the the MLS. The billboards are playful and excite fans as they take over a stark white background to align with Apple's visual language. Image Credit: Andreas Ekelund, Apple ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 79% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Playful Branding Partnerships:** Emphasizing unique collaborations to enhance brand recognition and engage consumers in a dynamic way. - **Innovative Visual Campaigns:** Exploring creative approaches to showcase products or services through captivating visuals that resonate with the target audience. - **Interactive Advertising Strategies:** Implementing engaging and interactive elements in marketing campaigns for increased customer interaction and brand loyalty. ### Who This Affects Most - **Marketing and Advertising:** Opportunities for agencies and brands to craft unconventional campaigns that spark interest and resonate with consumers on a deeper level. - **Sports and Entertainment:** Utilizing innovative branding strategies to create immersive experiences that captivate fans and enhance the connection between sports teams and their supporters. - **Technology and Media:** Integration of technology to deliver visually striking campaigns that leverage digital platforms for broader reach and engagement with target audiences. ## Related on Trend Hunter - [Tech Sports Advertising Networks](https://www.trendhunter.com/trends/apple-and-mls.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Soccer Structure-Inspired Brands](https://www.trendhunter.com/trends/ea-sports-fc.md) - [Cinematic Campaign Posters](https://www.trendhunter.com/trends/nike-2026-world-cup.md) - [Vintage Sportswear Capsules](https://www.trendhunter.com/trends/adidas-and-mls.md) - [Athlete Grooming Campaigns](https://www.trendhunter.com/trends/athlete-grooming.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Soccer Appliance Platforms](https://www.trendhunter.com/trends/made-for-this.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md)