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# E-Commerce Live Sport Streams
Amazon Prime Video Will Lvestream Select MLS Games for Viewers

By Daniel Johnson | Published 2020-08-20 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/mls-games
References: [engadget](https://www.engadget.com/amazon-prime-mls-seattle-sounders-mls-170009304.html) & [aboutamazon](https://www.aboutamazon.com/)

[Amazon](https://www.trendhunter.com/trends/amazon-fashion-europe) Prime Video is continuing its venture into streaming sports, and the platform will now host MLS games on the platform. The platform will stream [Seattle Sounders](https://www.trendhunter.com/trends/echo-pops), however, viewers will have to be in the Washington region in order to tune in. the e-commerce giant is able to stream MLS games as part of a deal that will run until the end of 2020. The first game that will be streamed will take place on August 26th.

Amazon is continuing its push into streaming live sports, and previously this year the platform entered into a similar agreement to stream games for the [English Premier League](https://www.trendhunter.com/trends/astropay). Overall Amazon is attempting to provide more options to view live sports.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 19% | Activity: 49% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### What Makes This Trend Stand Out

- **Streaming Sports:** Disruptive innovation opportunity: Developing new platforms and partnerships to expand access to live sports streaming.
- **Regional Broadcasts:** Disruptive innovation opportunity: Creating localized streaming options to cater to specific regions and their sports preferences.
- **E-commerce Live Sports:** Disruptive innovation opportunity: Integrating e-commerce functionalities into live sports streaming platforms for seamless shopping experiences.

### Sectors Adopting This

- **E-commerce:** Disruptive innovation opportunity: Leveraging live sports streaming to drive sales and create a new revenue stream for e-commerce companies.
- **Sports Broadcasting:** Disruptive innovation opportunity: Expanding online streaming options to compete with traditional sports broadcasting networks.
- **Sports Technology:** Disruptive innovation opportunity: Developing advanced streaming technologies and features to enhance the live sports viewing experience.

## Related on Trend Hunter

- [Tech Sports Advertising Networks](https://www.trendhunter.com/trends/apple-and-mls.md)
- [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md)
- [Football Smart Speaker Lines](https://www.trendhunter.com/trends/echo-pops.md)
- [Community-Supporting Partnerships](https://www.trendhunter.com/trends/century-21-x-mls.md)
- [Cloud-Based Game-Streaming Services](https://www.trendhunter.com/trends/amazon-gamelift-streams.md)
- [Sports Streaming Expansions](https://www.trendhunter.com/trends/tunein.md)
- [Esports Community Events](https://www.trendhunter.com/trends/valorant.md)
- [Sports-Only Streaming Services](https://www.trendhunter.com/trends/mysports-directv.md)
- [Value-Focused Gaming Services](https://www.trendhunter.com/trends/amazon-luna-relaunch.md)
