# Collaborative High-Protein Dairy Products The Müller x Myprotein Range Has Whey and Casein Protein By Michael Hemsworth | Published 2024-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mller-x-myprotein References: [foodbev](https://www.foodbev.com/news/muller-and-myprotein-partner-on-new-high-protein-range) & [muller](https://www.muller.co.uk/our-brands/muller-corner)  The Müller x Myprotein range has been created in partnership with the dairy brand and the sports nutrition brand as a series of nutrition-minded products perfect for health-conscious consumers to try out this fall. The product range includes high-protein yogurts, low-fat puddings and low-fat mousse, which are each perfect for snacking and dessert occasions. The high-protein yogurts come in 500-gram pots with no added sugar and up to 49-grams of protein, while the low-fat puddings come in 200-gram pots with 20-grams of protein and the low-fat mousse also comes in 200-gram pots with 20-grams of protein. CEO of THG Nutrition Neil Mistry commented on the Müller x Myprotein range saying, "We are delighted to partner with Müller to bring a fresh and exciting range to the protein yoghurt and desserts category. This collaboration marks another important step in our commitment to making high-quality nutrition accessible to everyone, through our ready-to-eat offering, as well as our growing presence on shop shelves." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 84% | Activity: 79% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **High-protein Snacking:** High-protein yogurts and puddings present a convenient option for health-conscious consumers seeking nutritional benefits in their snacks. - **Sugar-free Options:** No added sugar high-protein products cater to the growing demand for healthier, low-sugar alternatives in the dairy aisle. - **Ready-to-eat Fitness Foods:** Ready-to-eat high-protein dairy products align with the trend of convenience in fitness nutrition, making it easier for consumers to meet their dietary goals. ### Sectors Adopting This - **Dairy Products:** Innovative high-protein, low-fat dairy options are poised to disrupt the traditional dairy market with health-focused alternatives. - **Sports Nutrition:** Collaborative product ranges between dairy brands and sports nutrition companies enhance the availability of functional foods designed for athletes and fitness enthusiasts. - **Health Food Retail:** The emergence of high-protein, sugar-free, ready-to-eat products taps into the robust market for quick and nutritious food solutions available on grocery shelves. ## Related on Trend Hunter - [Dairy Brand Protein Treats](https://www.trendhunter.com/trends/mller-and-myprotein.md) - [Mix-In Protein Yogurt Cups](https://www.trendhunter.com/trends/muller-and-myprotein.md) - [Nutrition-Minded Protein Puddings](https://www.trendhunter.com/trends/mller-light.md) - [Chilled High-Protein Dairy Products](https://www.trendhunter.com/trends/the-gym-kitchen-highprotein-products.md) - [High-Protein Dairy Snacks](https://www.trendhunter.com/trends/danone-getpro.md) - [Athlete-Targeted Dairy Products](https://www.trendhunter.com/trends/highprotein-dairy-products.md) - [Protein-Packed Ready Food Ranges](https://www.trendhunter.com/trends/myprotein-and-greencore.md) - [Free-From High-Protein Yogurts](https://www.trendhunter.com/trends/danone-skyr.md) - [High-Protein Fat-Free Milks](https://www.trendhunter.com/trends/high-protein-milk.md)