# Flavorful Butter Spreads The Müller Spreadable Butter Contains 73% Churned Butter By Michael Hemsworth | Published 2018-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mller-spreadable References: [foodbev](https://www.foodbev.com/news/muller-releases-its-first-branded-butter-spread-in-the-uk/) Convenience reigns supreme when it comes to food for modern consumers, which has many brands taking note and releasing products like the new Müller Spreadable butter product. The spread is crafted with 73% real churned butter and is capable of being used straight out of the refrigerator for spreading on toast or use in [different recipes](https://www.trendhunter.com/trends/all-things-butter-truffle). This makes it highly applicable for modern consumers who don't have time to wait for products to warm to room temperature when preparing their favorite foods. Explaining the new Müller Spreadable, Commercial Director at Müller Milk & Ingredients Dan Howell, said, "We recognise that there has been a lack of new product development in this part of the [dairy aisle](https://www.trendhunter.com/trends/leerdammer-original-spreadable), and we’re confident that by focusing on taste and leveraging the brand power of Müller, we can unlock new category growth benefitting consumers and customers alike." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenient Butter:** Brands can innovate by releasing convenient butter products that cater to modern consumers' need for convenience and time-saving. - **High-churn Butter:** Butter products with high churn percentages like the Müller Spreadable can cater to consumers who prioritize taste and quality in their food. - **New Developments in Dairy Aisle:** There is an opportunity for new product development in the dairy aisle to cater to consumers who are interested in novel products. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can innovate by releasing more convenient butter products that cater to modern consumers' need for convenience and time-saving. - **Dairy:** The dairy industry can innovate by promoting butter products with high churn percentages that cater to consumers who prioritize taste and quality in their food. - **Grocery Retail:** There is an opportunity for grocery retail to showcase new butter products that cater to consumers who are interested in novel products. ## Related on Trend Hunter - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Spreadable Health-Conscious Butters](https://www.trendhunter.com/trends/spreadable-butter-product.md) - [Grass-Fed Spreadable Butters](https://www.trendhunter.com/trends/spreadable-butter-tubs.md) - [Low-Cost Spreadable Butter Alternatives](https://www.trendhunter.com/trends/willow-spreadable.md) - [Sweetly Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-sweet-spreadables.md) - [Spreadable Low-Fat Butters](https://www.trendhunter.com/trends/salted-spreadable-butter.md) - [Flavored Grass-Fed Butters](https://www.trendhunter.com/trends/churn.md) - [Flavor-Enhanced Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-butter-blends.md) - [Chocolatey British Butters](https://www.trendhunter.com/trends/all-things-butter-chocolate.md)