# Dessert-Inspired Protein Puddings Müller Rice Protein Comes in Two Satisfying Flavor Options By Michael Hemsworth | Published 2021-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mller-rice-protein References: [foodbev](https://www.foodbev.com/news/muller-rice-launches-new-high-protein-line-in-uk/) & [muller](https://www.muller.co.uk/) The Müller Rice Protein is a new product from the UK brand that's focused on offering consumers a satisfying option to choose in favor of other pudding varieties on the market. The puddings come in Vanilla and Chocolate flavor options, which make them a satisfying dessert or snack to enjoy throughout the day. The products are formulated with 14-grams of protein per 180-gram serving, while also being low in fat to boot. Strategy and Marketing Director at Müller Yogurt & Desserts Michael Inpong spoke on the new Müller Rice Protein saying, "When we looked at the data behind the protein trend, it became clear that almost a third of high protein shoppers were looking for something which keeps them fuller for longer, but there are limited choices on the market. By introducing a hunger filler option like Müller Rice Protein, there is clear potential for category growth. Shoppers are looking for a product which meets their needs, but they are also looking for well-known and trusted brands. So as the nation’s favourite dairy brand, we’re well placed to meet this opportunity.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 81% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **High-protein Desserts:** Brands can introduce more products that cater to the growing demand for high-protein dessert options, expanding the market potential for this category. - **Hunger-filling Snacks:** There is potential to create more hunger-filling snack options that offer a satisfying taste while also being low in fat and high in protein. - **Convenient Protein Products:** Consumers are seeking more convenient protein sources in their diets, and developing products that can be eaten on-the-go or quickly prepared may present disruptive innovation opportunities. ### Who This Affects Most - **Food and Beverage:** Brands in this industry can capitalize on the trend of high-protein and hunger-filling products by offering new and innovative snacking or dessert options. - **Fitness and Health:** The demand for products that are high in protein and low in fat aligns with the fitness and health industry, presenting potential opportunity to create new and innovative protein-packed products. - **Manufacturing:** Manufacturers can develop new technologies and methods to create convenient, high protein products that can be used as quick and easy meal replacements or snack options. ## Related on Trend Hunter - [Nutrition-Minded Protein Puddings](https://www.trendhunter.com/trends/mller-light.md) - [Dairy Brand Protein Treats](https://www.trendhunter.com/trends/mller-and-myprotein.md) - [Protein-Packed Rice Puddings](https://www.trendhunter.com/trends/fuel10k-rice-pudding.md) - [Indulgent Protein Puddings](https://www.trendhunter.com/trends/profeel.md) - [Protein-Rich Pudding Snacks](https://www.trendhunter.com/trends/protein-pudding-pots.md) - [Protein Rice Pudding Cups](https://www.trendhunter.com/trends/zott-rice-pudding.md) - [Collaborative High-Protein Dairy Products](https://www.trendhunter.com/trends/mller-x-myprotein.md) - [High-Protein Low-Fat Puddings](https://www.trendhunter.com/trends/ufit-protein-pudding.md) - [Protein-Rich Pudding Products](https://www.trendhunter.com/trends/nomadic-protein-pudding.md)