# Extended Freshness Milkshake Drinks The Müller Milk Frijj Has a New Recipe to Enhance Quality By Michael Hemsworth | Published 2018-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mller-milk-frijj References: [talkingretail](https://www.talkingretail.com/products-news/chilled/muller-introduces-longer-lasting-frijj-recipe-convenience-stores-11-06-2018/) & [muller](https://www.muller.co.uk/) Convenience stores have become one of the most popular places for consumers to pick up a light meal, snack or beverage, so Müller Milk Frijj has been reformulated to help make it even more applicable for these retail locations. The shake has been formulated to help extend the length of time that it will retain freshness when on store shelves, which will come as welcome news to retailers and consumers alike. The drinks will come in flavor varieties including 'Strawberry,' 'Fudge Brownie,' 'Banana' and 'Chocolate,' which will all come in 400ml bottles to make them easy to enjoy while out of the house. Speaking on the new Müller Milk Frijj drink, Commercial Director at Müller Milk, Dan Howell, said, "We think there is a major opportunity for Frijj in the convenience sector and food service channels. As we continue to grow the category, we need to constantly revaluate and improve our portfolio, but we also need to create products that ultimately reach more consumers across multiple channels – and this launch will help us do exactly that." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Extended Freshness:** New formulations extend the freshness of food and beverage products, opening up opportunities in the convenience store industry. - **Convenience Store Meal Options:** Convenience stores are increasingly becoming a go-to option for consumers looking for meals and snacks, creating opportunities for innovation in food and beverage products. - **Multichannel Reach:** Brands are seeking ways to reach consumers across multiple channels, such as convenience stores and food service channels, with their products. ### Sectors Adopting This - **Food and Beverage:** Opportunities abound for food and beverage companies to innovate new products that offer extended freshness, convenience, and multichannel appeal. - **Retail:** Convenience stores are a significant part of the retail industry, with potential for growth and innovation as more consumers look to these stores for quick and easy meal options. - **Food Service:** The food service industry is also seeing growth in the convenience store arena, with opportunities to offer more varied and innovative food and beverage options. ## Related on Trend Hunter - [Shelf-Stable Milkshake Products](https://www.trendhunter.com/trends/new-shaken-udder-products.md) - [Shelf-Stable Strawberry Milkshakes](https://www.trendhunter.com/trends/shaken-udder-strawberry-dream.md) - [Dessert-Like Bottled Milkshakes](https://www.trendhunter.com/trends/shaken-udder-milkshakes.md) - [Consumer-Driven Milkshake Flavors](https://www.trendhunter.com/trends/freal-milkshakes.md) - [Diner-Inspired Prepackaged Milkshakes](https://www.trendhunter.com/trends/the-real-milkshake-company.md) - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md) - [Branded Bottled Chocolate Milkshakes](https://www.trendhunter.com/trends/cadbury-milkshakes.md) - [Blend-It-Yourself Milkshakes](https://www.trendhunter.com/trends/mint-choc-chip-milkshake.md) - [Lifestyle-Conscious Prepackaged Milkshakes](https://www.trendhunter.com/trends/shaken-udder-dairyfree-shakes.md)