# Large Format Flavored Milks The Müller FRijj Cartons Support Household Enjoyment By Michael Hemsworth | Published 2024-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mller-frijj-cartons References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/muller-targets-take-home-with-new-frijj-format-25-03-2024/) & [muller](https://www.muller.co.uk/our-brands/muller-corner)  The [Müller FRijj](https://www.trendhunter.com/trends/mller-good-stuff-barista-milk) cartons have been announced by the brand in the UK as a multi-serve option for shoppers to pick up that are perfect for supporting families or continuous consumption occasions. The cartons respond to an increased demand for [larger take home serving sizes](https://www.trendhunter.com/trends/starbucks-multiserve), and come in flavors including Strawberry and Fudge Brownie. The drinks are perfect for families to keep in the fridge as a daily treat option that's perfect for satisfying cravings without having to opt for [single-serve alternatives](https://www.trendhunter.com/trends/arla-protein-milkshake). Associate Marketing Manager Becky Spellman spoke on the new Müller FRijj cartons saying, "We think there is a huge opportunity for category growth in milk drinks. They are already purchased by 33% of households but if we can offer the right pack sizes and flavours to fulfil the needs of both on-the-go and at-home shoppers, we can really fuel growth in this sector. Smaller on-the-go formats are the most prominent in this sector, accounting for 55% of flavoured milk drinks total value. But with larger take-home sizes accounting for over 40%, this represents a great opportunity." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 26% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Large-format Milk Drinks:** Responding to increased demand for larger take-home serving sizes with flavors like Strawberry and Fudge Brownie, creating opportunities for households and continuous consumption occasions. - **Category Growth in Milk Drinks:** Identifying the right pack sizes and flavors to cater to on-the-go and at-home shoppers to fuel growth and capitalize on untapped market potential. - **Diversification of Flavored Milk Offerings:** Exploring the expansion beyond traditional single-serve options to meet diverse consumer preferences and enhance demand for multi-serve cartons. ### Industries Being Reshaped - **Beverage Industry:** Positioning larger take-home serving sizes as a key growth driver to meet evolving consumer preferences and drive innovation in the beverage sector. - **Packaging Industry:** Developing innovative packaging solutions to support the popularity of multi-serve cartons and enhance the consumer experience in the packaging industry. - **Retail Industry:** Leveraging the demand for diverse flavored milk options, such as the Müller FRijj cartons, to attract and retain customers, driving growth in the retail sector. ## Related on Trend Hunter - [Easily Frothed Coffee Milks](https://www.trendhunter.com/trends/mller-good-stuff-barista-milk.md) - [Retro-Inspired Yogurt Snacks](https://www.trendhunter.com/trends/mller-corner-originals.md) - [Portable Portion Milk Products](https://www.trendhunter.com/trends/onthego-milk.md) - [Dairy Brand Protein Treats](https://www.trendhunter.com/trends/mller-and-myprotein.md) - [Diner-Inspired Prepackaged Milkshakes](https://www.trendhunter.com/trends/the-real-milkshake-company.md) - [Nutrition-Minded Protein Puddings](https://www.trendhunter.com/trends/mller-light.md) - [Dessert-Like Bottled Milkshakes](https://www.trendhunter.com/trends/shaken-udder-milkshakes.md) - [Farm-Fresh Canned Milks](https://www.trendhunter.com/trends/moozy.md) - [Branded Bottled Chocolate Milkshakes](https://www.trendhunter.com/trends/cadbury-milkshakes.md)