# White Hot Desert Lookbooks The MLLE Mademoiselle S/S 2014 Catalog Has a '70s Influence By Meghan Young | Published 2014-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mlle-mademoiselle-ss-2014 References: [fashionising](http://www.fashionising.com/lookbook/b--mlle-mademoiselle-ss-14-look-book-75217.html) & [mlleclothing](http://mlleclothing.com/products/s-s-2014@mlleclothing) There is one descriptor that comes to mind before any other when perusing the MLLE Mademoiselle S/S 2014 lookbook and that is 'white hot.' It takes place in a desert with white sands, after all. And it doesn't hurt that the model is clad in a majority of all-white ensembles that would get anyone's blood boiling in an instant. Shot on location with a matching white hatchback as the photoshoot's only prop, the MLLE Mademoiselle S/S 2014 lookbook is eye-catching. The outfits themselves, which are fit for both deserts and beaches, are full of [sensual femininity](https://www.trendhunter.com/trends/velvet-heat). From [lace mermaid dress](https://www.trendhunter.com/trends/wild-rose-sparrow) with its plunging neckline and [cutaway bikinis](https://www.trendhunter.com/trends/triangls-mirage-drop) to lace-front shorts and halternecks, there is a '70s vibe to the designs. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 67% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **White Hot Fashion:** Opportunities to disrupt the fashion industry with all-white ensembles and desert-inspired designs. - **'70s Style Revival:** Disruptive innovation potential in bringing back the sensuality and femininity of 70s fashion. - **Minimalistic Photoshoots:** Disruptive innovation opportunities in creating visually striking lookbooks with minimal props and white backgrounds. ### Sectors Adopting This - **Fashion:** The fashion industry can tap into the 'white hot' trend and '70s revival to create new and exciting designs. - **Photography:** Photography industry can explore the minimalist approach of using minimal props and white backgrounds for fashion photoshoots. - **Beachwear:** The beachwear industry can embrace the sensuality and femininity of the '70s style revival in their designs. ## Related on Trend Hunter - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md)