# Specialty Milk Alternative Products The Mighty M.LKology Plant-Based Milk Range Has Three Products By Michael Hemsworth | Published 2021-12-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mlkology-plantbased-milk-range References: [foodbev](https://www.foodbev.com/news/mighty-to-launch-new-plant-based-milk-range/) & [mightydrinks](https://mightydrinks.com)  The [Mighty M.LKology](https://www.trendhunter.com/trends/mlkology) plant-based milk range is an upcoming product lineup from the UK-based brand that will provide consumers with new options that are fine-tuned to their needs. The products will come in the form of the M.LKology [Barista](https://www.trendhunter.com/trends/milk-alternative-wicked-kitchen), M.LKology Whole and M.LKology Semi, which are each focused on replicating the texture and consistency of milk by using the Plantech process. The products will be launching at retailers in the UK including [Sainsbury's](https://www.trendhunter.com/trends/sliced-cheese-range) and Tesco as well as online starting early next year. Co-Founder Nick Watkins commented on the new Mighty M.LKology plant-based milk range saying, "M.LKology will launch the third generation of plant milk with precise fermentation to create a product closer to milk than has ever been seen before." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 45% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Milk Alternatives:** Opportunity to create more innovative and specialized plant-based milk products for consumers. - **Fine-tuning Milk Replication:** Opportunity to develop new technologies and processes for creating plant-based milk alternatives that more closely replicate the texture and consistency of dairy milk. - **Third Generation Plant Milk:** Opportunity to leverage the latest advancements in technology and science to create more advanced plant-based milk products. ### Where This Applies - **Food and Beverage Industry:** Opportunity to innovate and expand their offerings with new plant-based milk products. - **Agriculture and Farming Industry:** Opportunity to develop and grow the crops necessary to produce more specialized and precise plant-based milk alternatives. - **Technology Industry:** Opportunity to create new technologies and processes to improve the production of plant-based milk products. ## Related on Trend Hunter - [Authentic Dairy-Free Milks](https://www.trendhunter.com/trends/mlkology.md) - [Fermentation-Based Plant Milks](https://www.trendhunter.com/trends/mighty-mlk.md) - [Barista-Quality Coconut Milks](https://www.trendhunter.com/trends/milk-alternative-wicked-kitchen.md) - [Plant-Based Coffee-Ready Milks](https://www.trendhunter.com/trends/the-coconut-collab-mlk.md) - [Luscious Plant Milks](https://www.trendhunter.com/trends/lilk.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/kall-oat-milk.md) - [Clean Ingredient Alt Milks](https://www.trendhunter.com/trends/malk-organics-products.md) - [Coffee Enthusiast Alt Milks](https://www.trendhunter.com/trends/califia-farms-barista-blends.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md)