# Palm Oil-Free Vegan Chocolates The LoveRaw M:lk Choc Bars Come in Three Flavor Options By Michael Hemsworth | Published 2020-04-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mlk-choc-bars References: [foodbev](https://www.foodbev.com/news/loveraw-debuts-mlk-choc-bar-range/) & [eatloveraw](https://eatloveraw.com) The LoveRaw M:lk Choc Bars have been unveiled by the brand as a new range of [vegan chocolate options](https://www.trendhunter.com/trends/nomo-chocolate-bars) that help to address the increasing demand for dairy-free confection options. The bars come in three flavor options including Salted Caramel, Just Chocolate and Peanut Butter Filled, which are all 100% vegan, free from artificial ingredients and made with no palm oil in the mix. The bars are formulated to taste like traditional chocolate to make them applicable for consumers who practice a vegan lifestyle as well as others who are simply looking to try out dairy-free products. Non-Executive Director Juliet Barratt spoke on the LoveRaw M:lk Choc Bars saying, "A growing percentage of consumers are looking for vegan alternatives to their usual confectionery purchases. When a vegan chocolate bar actually tastes like chocolate it is likely to sell incredibly well within this growing market. I am, therefore, very excited for the launch of the new LoveRaw M:lk Choc Bar range and, aside from beating [Cadbury](https://www.trendhunter.com/trends/almond-chocolate) to it, believe it will be well-received by both retailers and consumers alike.” ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Increasing Demand for Vegan Chocolates:** Opportunity to create new delicious and 100% vegan chocolate flavors with natural ingredients - **Growing Market of Dairy-free Products:** Chance to innovate and develop dairy-free alternatives for various food products and desserts - **Eliminating Artificial Ingredients in Food Products:** Potential to develop and introduce food products with no artificial ingredients and healthier alternatives ### Sectors Adopting This - **Vegan Food Industry:** Innovation opportunity in developing vegan chocolate bars and other plant-based food options for the increasing vegan market - **Dairy-free Industry:** Opportunity to create new dairy-free food products, such as chocolates, milk, cream, and cheese, for consumers with lactose intolerance or those who wish to eliminate it from their diet - **Natural & Organic Food Industry:** Scope for introducing food products with no artificial ingredients and made from natural and organic sources. ## Related on Trend Hunter - [Nutty Vegan Chocolate Bars](https://www.trendhunter.com/trends/nutty-vegan-chocolate-bar.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/loveraw-peanut-butter-cups.md) - [Plant-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/lovo-chocolate-bars.md) - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md) - [Vegan-Friendly Belgian Chocolates](https://www.trendhunter.com/trends/belgian-milk-chocolate.md) - [Minimally Processed Raw Chocolates](https://www.trendhunter.com/trends/rawmio-premium-raw-chocolate-bars.md) - [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md) - [Citrusy Vegan Chocolate Bars](https://www.trendhunter.com/trends/almond-orange-oat-milk-chocolate-bar.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md)