# Cloud-Themed Running Shoes New Balance Created a 'Summer Fog/Rain Cloud' Colorway of the 'ML827V2' By Riley von Niessen | Published 2020-12-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ml827v2 References: [hypebeast](https://hypebeast.com/2020/12/new-balance-827-summer-fog-rain-cloud-gray-release-information) & [newbalance](https://www.newbalance.co.uk/men/shop-by-style/827/ml827v2/ML827V2-32302.html#style=ML827AAM&width=D) [New Balance](https://www.trendhunter.com/trends/nimbus-cloud-colorway) has introduced a new iteration of its 'ML827V2' silhouette, which boasts an impact-absorbing [ABZORB midsole](https://www.trendhunter.com/trends/new-balance-2000-abzorb) that balances compression with cushioning for a smooth and supportive run. The all-gray colorway takes design cues from overcast weather, and is aptly dubbed the 'Summer Fog/Rain [Cloud](https://www.trendhunter.com/trends/summer-fridays-pink-dew)' iteration. Varying hues of gray are included on the upper's synthetic components, with the different texturing helping to provide more variance to the design. The sleek colorway extends down to the soles, which are seamlessly integrated with the uppers through the matching shades and curvy designs that are etched into the midsoles. New Balances' classic "N" logo is featured on the sides on the uppers in white, along with gray stitching and borders. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Impact-absorbing Footwear:** Developing running shoes with advanced impact-absorbing technology to provide a smooth and supportive run. - **Weather-inspired Design:** Creating shoe colorways and textures that draw inspiration from natural weather patterns for a visually appealing aesthetic. - **Seamless Integration of Uppers and Soles:** Incorporating design elements that seamlessly integrate the upper shoe and sole for a cohesive and harmonious look. ### Where This Applies - **Athletic Footwear:** Athletic footwear brands can incorporate advanced impact-absorbing technology to enhance performance and comfort for athletes. - **Fashion and Lifestyle:** Fashion and lifestyle brands can leverage weather-inspired design elements to create unique and visually striking footwear options. - **Product Design and Manufacturing:** Companies specializing in product design and manufacturing can explore new methods and technologies for seamlessly integrating shoe uppers and soles. ## Related on Trend Hunter - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Muted Neutral Earthy Sneakers](https://www.trendhunter.com/trends/grey-days-colorway.md) - [Vibrant Runner Revivals](https://www.trendhunter.com/trends/fogbethecloud.md) - [Minimal Greyscale Lifestyle Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway-1.md) - [Cool-Tonal LIfestyle Sneakers](https://www.trendhunter.com/trends/abzorb-2000.md) - [Summer-Ready Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/celestial-blue.md) - [Sky-Inspired Gradient Sneakers](https://www.trendhunter.com/trends/dusk-colorway.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/sky-blue-colorway-1.md) - [Grayscale Technical Runners](https://www.trendhunter.com/trends/wave-prophecy-ls.md)