# Subtle Stainless Steel Watches Adsum Partners with Timex to Release the 'MK1' Timepiece By Niko Pajkovic | Published 2022-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mk1 References: [acquiremag](https://www.acquiremag.com/style/adsum-timex-mk1) & [timex](https://www.timex.com/timex-x-adsum-36mm-fabric-strap-watch-set/TWG029400JR.html?utm_medium=Affiliate&utm_campaign=Linkshare&utm_source=Sovrn+%28formerly+Viglink%29&ranMID=39818&ranEAID=je6NUbpObpQ&ranSiteID=je6NUbpObpQ-73VmSByLhBF7jwNNS_Rlxw) Brooklyn-based boutique watchmaker Adsum has teamed up with luxury watch brand [Timex](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono) to launch the '[MK1](https://www.trendhunter.com/trends/timex-and-fortnite),' a special edition timepiece that expertly blends both brands' signature design codes. The MK1 leverages Adsum's penchant for sleek and minimal designs while incorporating Timex's utility and heritage-focused elements. As a result, the MK1 is a great-looking piece that is appropriate for both casual and formal wear. In terms of features, the watch comes with a stainless steel 36mm case that houses a black dial with white/green hands and indices. In addition, the watch swaps out loud branding with emphasized 12, 3, 6, and 9 o'clock numerals. Meanwhile, powering the watch is a [high-end Quartz movement](https://www.trendhunter.com/trends/q-timex-1972). For those interested, the sleek MK1 timepiece is now available to purchase on Timex's website. Image Credit: Timex ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 96% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Watch Design:** The trend of minimalistic watch designs for a wider range of occasions has taken hold, opening up opportunities for collaborations between luxury and boutique brands. - **Collaboration Timepieces:** Collaborative timepieces between established luxury watch brands and boutique watchmakers are gaining traction, providing disruption opportunities to a stagnant market. - **Heritage-inspired Elements:** Heritage-inspired design elements are becoming more popular in modern watches, sparking opportunities for brands to combine vintage aesthetics with modern technology. ### Sectors Adopting This - **Fashion:** Fashion brands can benefit from partnering with luxury watchmakers to create unique and modern watch designs. - **Luxury Watches:** The luxury watch industry can capitalize on opportunities to team with indie watchmakers to produce limited edition watches with unique design elements. - **Technology:** Incorporating modern technology into vintage-inspired watch designs can disrupt the watch industry by appealing to both traditional watch enthusiasts and new users seeking a modern twist. ## Related on Trend Hunter - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Reimagined Retro Viscount Models](https://www.trendhunter.com/trends/field-watch-1.md) - [Accessible Co-Branded Field Watches](https://www.trendhunter.com/trends/automatic-field-watch.md) - [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md) - [Adventurous Collaboration Watches](https://www.trendhunter.com/trends/huckberry-x-timex-titanium-field-watch.md) - [Accessible Space Age Timepieces](https://www.trendhunter.com/trends/timex-marlin-jet.md) - [Rock-Textured Field Watches](https://www.trendhunter.com/trends/kiwame-tokyo-iwao-sumi.md) - [Collaboration EDC Timepieces](https://www.trendhunter.com/trends/the-james-brand-x-timex-automatic-gmt-watch.md) - [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md)