# Podcast-Inspired Wristwatches Goodhood and Timex's MK1 Watch Honors the 'S-Town' Podcast By Amy Duong | Published 2018-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mk1-watch References: [highsnobiety](https://www.highsnobiety.com/p/ti) & [goodhoodstore](https://goodhoodstore.com/store/goodhood-x-timex-camper-mk1-black-black-shock-pink-41633) Goodhood worked in conjunction with [Timex](https://www.trendhunter.com/trends/timex-urban-pop) once again to introduce the latest iteration of the [MK1](https://www.trendhunter.com/trends/timex-and-fortnite) watch -- this time, the duo looked to cult journalism podcast 'S-Town.' The custom timepiece celebrates the podcast through a series of text that reads "Nil boni hodie" and "Diem perdidi," which means "nothing good today, a wasted day." In terms of the watch's design, it is complete in predominantly black hues, along with bright shock pink and white. It is encased in a 36mm resin shell and features a [special Japanese Quartz movement](https://www.trendhunter.com/trends/q-timex-1972). Additional details include a grosgrain nylon wrist strap and water resistance of up to 30m. The new collaborative MK1 watch is now available for purchase online at Goodhood. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Podcast-inspired Accessories:** There is an opportunity for designers to create accessories inspired by popular podcasts such as 'S-Town.' - **Personalized Wristwatches:** Consumers are looking for products that allow them to express their unique personalities. Companies can capitalize on this by creating personalized wristwatch designs. - **Niche Collaborations:** Collaborating with niche communities such as podcast fans is a way for brands to tap into a passionate target audience and create buzz around their products. ### Industries Being Reshaped - **Fashion:** The fashion industry can look to collaborate with personal brands, companies, and even podcasts to create unique and eye-catching designs. - **Audio Entertainment:** Podcast companies have a new avenue to promote their content and engage with their fan base by partnering with companies to create merchandise inspired by their shows. - **Watchmaking:** Traditional watch companies can collaborate with designers to create wristwatches that cater to a more niche audience, allowing them to reach new consumers and increase brand recognition. ## Related on Trend Hunter - [Self-Referential Watch Models](https://www.trendhunter.com/trends/timex-urban-pop.md) - [Reimagined Retro Viscount Models](https://www.trendhunter.com/trends/field-watch-1.md) - [Ghostly Purple Watches](https://www.trendhunter.com/trends/timex-and-ghostly-international.md) - [Collaborative Graffiti Digital Watches](https://www.trendhunter.com/trends/timex-t80-keith-haring.md) - [Quirky Watch Collaborations](https://www.trendhunter.com/trends/timex-and-fortnite.md) - [Collaboration Triathlete Timepieces](https://www.trendhunter.com/trends/timex-ironman-x-the-james-brand-watch.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Modernized 70s-Era Timepieces](https://www.trendhunter.com/trends/timex-q-timex-1975-enigma.md) - [Empowering Marijuana-Inspired Watches](https://www.trendhunter.com/trends/timex-x-jacquie-aiche.md)