# 80s-Inspired Rugged Watches SOPHNET., END. and Timex Work Together on the MK1 Timepiece By Amy Duong | Published 2019-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mk1-timepiece References: [hypebeast](https://hypebeast.com/2019/10/end-sophnet-timex-collaborative-mk1-watch) & [launches.endclothing](https://launches.endclothing.com/product/end-x-soph-x-timex-mk1-watch-tw2u02700qy-bkwh) SOPHNET. celebrates its 20th anniversary with a new design of the [MK1](https://www.trendhunter.com/trends/timex-and-fortnite) timepiece and to do so, it draws help from END. and [Timex](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono). The [three-way collaboration](https://www.trendhunter.com/trends/ruf-capsule-collection) marks a milestone for the company and the simplistic watch design is rooted in a MIL-SPEC design that nods to the 80s when it first appeared. The overall design is rugged and very simple to read, which made the entire piece very reliable. The watch features a black aluminum case at the exterior and showcases the time through an acrylic glass with a Japanese quartz movement. The dial features branding from both SOPH. and Timex and this part feature the options of either black or white. Image Credit: END. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **80s-inspired Design:** Disruptive innovation opportunity: Create modern products inspired by 80s aesthetics and nostalgia. - **Collaborative Partnerships:** Disruptive innovation opportunity: Foster collaborations between different brands to create unique and significant products. - **Simplistic Watch Design:** Disruptive innovation opportunity: Develop minimalist timepieces with a focus on readability and reliability. ### Industries Being Reshaped - **Fashion Accessories:** Disruptive innovation opportunity: Integrate retro-inspired elements into fashion accessories for a nostalgic and trendy appeal. - **Watch Manufacturing:** Disruptive innovation opportunity: Combine traditional watchmaking with modern materials and collaborations for innovative timepiece creations. - **Collaborative Retail:** Disruptive innovation opportunity: Explore partnerships between retailers and brands to create exclusive and limited-edition products for customers. ## Related on Trend Hunter - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Reimagined Retro Viscount Models](https://www.trendhunter.com/trends/field-watch-1.md) - [90s-Era Sport Timepieces](https://www.trendhunter.com/trends/timex-1995-intrepid-reissue.md) - [Street-Informed Collaborative Timepieces](https://www.trendhunter.com/trends/classic-digital.md) - [Adventurous Collaboration Watches](https://www.trendhunter.com/trends/huckberry-x-timex-titanium-field-watch.md) - [Stealthy Collaboration Timepieces](https://www.trendhunter.com/trends/undefeated-x-gshock-dwe5600.md) - [Modernized 70s-Era Timepieces](https://www.trendhunter.com/trends/timex-q-timex-1975-enigma.md) - [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md) - [Collaborative Fashion-Centric Patterned Watches](https://www.trendhunter.com/trends/gmds5610ma7er.md)