# Bacteria-Free Bath Towels The Mizu Towels Change Color When They Need to Be Cleaned By Ell Smith | Published 2017-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mizu-towels References: [kickstarter](https://www.kickstarter.com/projects/1618058522/mizu-the-future-of-towels?ref=category_popular) & [mizutowel](http://mizutowel.com/) Bath towels are rarely washed as often as they should be, leaving individuals susceptible to a bacterial build-up that can result in sickness or infection, which is why the bacteria-detecting [Mizu](https://www.trendhunter.com/trends/mizu-lab-electrolyte-mix) Towels serve as such a useful hygienic resource. Featuring an innovative [color-changing strip](https://www.trendhunter.com/trends/drysee-bandages), the Mizu towels can accurately inform an individual of when it's time for the towels to be washed. The change in color serves as a visual reminder for the individual, prompting a quick trip to the laundrymat before the towel begins to stink. Complete with a salon-quality twisted yarn weave, the towels offer optimal comfort with [quick-drying abilities](https://www.trendhunter.com/trends/rebecca-udall). Both soft and bacteria-free, these towels are the perfect tool to enhance one's hygienic routine. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Color-changing Towels:** Opportunity to develop color-changing textiles that indicate when they need to be cleaned, improving hygiene and preventing bacterial build-up. - **Hygienic Resources:** Potential for creating innovative products that help individuals maintain hygiene and prevent illness or infection. - **Quick-drying Towels:** Scope for designing towels with quick-drying abilities, providing convenience and comfort to users. ### Sectors Adopting This - **Textile Industry:** Disruptive innovation opportunities in developing advanced textiles that offer color-changing properties for hygienic purposes. - **Hygiene Products:** Opportunity to create a range of innovative hygiene products that incorporate color-changing technology to indicate when they need to be replaced or cleaned. - **Hospitality Industry:** Potential for hotels and spa resorts to offer color-changing towels as a hygienic and convenient amenity for their guests. ## Related on Trend Hunter - [Antimicrobial Towels](https://www.trendhunter.com/trends/titan-yarn.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Odor-Free Waffle Textured Towels](https://www.trendhunter.com/trends/k25.md) - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md) - [Waffle-Woven Bamboo Towels](https://www.trendhunter.com/trends/casacru-bamboo-towels.md) - [Perma-Black Towels](https://www.trendhunter.com/trends/black-towel-collection.md) - [Eco-Friendly Hygiene Wipes](https://www.trendhunter.com/trends/freshist-debuts1.md) - [Hypoallergenic Bamboo Dishcloths](https://www.trendhunter.com/trends/aunt-genie.md) - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md)