# Antibacterial Color-Changing Towels The Mizu Towel Lets You know When it's Dirty By Michael Hemsworth | Published 2020-06-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mizu-towel References: [tuvie](http://www.tuvie.com/mizu-smart-towel-lets-you-know-when-its-dirty/) & [mizutowel](https://www.mizutowel.com/) Conventional bathroom towels quickly become bacteria breeding grounds after each use, which is something the Mizu Towel aims to change with a specialized design. The towel has a [cotton design](https://www.trendhunter.com/trends/cotton-towels) that is infused with real silver in the weave that will help to keep it clean between uses by preventing almost all bacteria from being able to breed on it. The [quick-dry design](https://www.trendhunter.com/trends/rebecca-udall) of the towel helps to further prevent the buildup of unwanted bacteria and germs by wicking away moisture as fast as possible. The Mizu Towel is also designed with a revolutionary [color-changing series of stripes](https://www.trendhunter.com/trends/drysee-bandages) along the edge; these lines will change according to how many impurities are on the surface to let users know it's time to give it a wash. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 53% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Antibacterial Towels:** Opportunity for innovation in creating towels with antibacterial properties to prevent bacteria breeding and promote hygiene. - **Quick-dry Towels:** Opportunity for innovation in developing towels that dry quickly to prevent moisture buildup and inhibit bacterial growth. - **Color-changing Textiles:** Opportunity for innovation in producing textiles that change color to indicate cleanliness or impurities, promoting better hygiene practices. ### Where This Applies - **Home Textiles:** Opportunity for the home textiles industry to develop antibacterial towels and quick-dry towels to meet consumer demand for hygienic and efficient products. - **Hospitality:** Opportunity for the hospitality industry to incorporate antibacterial and quick-dry towels in hotels and resorts, ensuring enhanced cleanliness and guest satisfaction. - **Healthcare:** Opportunity for the healthcare industry to utilize color-changing textiles in hospitals and clinics to encourage proper hygiene practices and reduce the risk of cross-contamination. ## Related on Trend Hunter - [Antimicrobial Towels](https://www.trendhunter.com/trends/titan-yarn.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Eco Antibacterial Face Towels](https://www.trendhunter.com/trends/face-towel.md) - [Perma-Black Towels](https://www.trendhunter.com/trends/black-towel-collection.md) - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md) - [Odor-Free Waffle Textured Towels](https://www.trendhunter.com/trends/k25.md) - [Waffle-Woven Bamboo Towels](https://www.trendhunter.com/trends/casacru-bamboo-towels.md) - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md) - [Hypoallergenic Bamboo Dishcloths](https://www.trendhunter.com/trends/aunt-genie.md)