# Retail Couture Mizrahi Out, McQueen In at Target for Spring By Going Like Sixty | Published 2008-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mizrahi-out-mcqueen-in-at-target-for-spring References: [wwd](http://www.wwd.com/fashion-news/target-to-launch-mcqueen-line-1850364?src=n1/newsAlert/20081104) & [style](http://www.style.com/fashionshows/review/S2009RTW-AMCQUEEN) Isaac Misrahi is out at [Target](https://www.trendhunter.com/trends/target-collection) and Alexander McQueen is in for the first [Designer Collaboration](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025). Target is changing its strategy to bring a series of well-known and recognized designers to create mass market high fashion. Alexander McQueen is the first of the series. The McQ for Target line is the line that will hit the racks. **Implications** - The recession and ensuing credit crunch put a damper on many consumers' budgets. Designers in the luxury fashion industry responded to the dour economy by creating diffusion lines with big-box and discount retailers. Fashionistas jumped at the opportunity to purchase designer labels at lower prices, while new consumers were exposed the label for the first time. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 33% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Mass Market High Fashion:** The trend of bringing well-known and recognized designers to create affordable high fashion lines for the mass market creates an opportunity for disruptive innovation. - **Designer Collaborations:** The trend of big-box and discount retailers collaborating with luxury fashion designers to create affordable diffusion lines presents opportunities for disruptive innovation. - **Exposure of Designer Labels:** The trend of designers creating diffusion lines with big-box and discount retailers exposes new consumers to designer labels for the first time and creates opportunities for disruptive innovation. ### Where This Applies - **Fashion Retail:** Fashion retailers can take advantage of the trend of well-known designers creating mass-market high fashion lines to disrupt the industry with innovative approaches. - **Discount Retail:** Discount retailers can disrupt the industry by collaborating with luxury fashion designers to create affordable diffusion lines for consumers looking for budget-friendly designer labels. - **Luxury Fashion:** Luxury fashion brands can capitalize on the trend of creating diffusion lines with big-box and discount retailers to expose new consumers to designer labels and reach a wider market with disruptive innovation approaches. ## Related on Trend Hunter - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md) - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Haute Home Shopping Fashions](https://www.trendhunter.com/trends/rm-studio-x-rebecca-minkoff.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Designer Fashion Collaborations](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025.md)