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# Explicit Hook-Up Apps
The Mixxxer App Doesn't Beat Around the Bush

By Vasiliki Marapas | Published 2014-10-07 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/mixxxer
References: [refinery29](http://www.refinery29.com/2014/10/75667/mixxer-sex-dating-app) & [mixxxer](http://mixxxer.com/)

The Mixxer app abandons all pretense. Instead of marketing itself as a "[dating" service](https://www.trendhunter.com/trends/luxy-dating-service), like some other apps I know, Mixxxer is very forthcoming with its true intentions: getting you laid.

The website has a streamlined design and app-like sensibility that makes it appealing to users. The project's co-founder Michael Manes notes that the [mobile functionality](https://www.trendhunter.com/trends/connection-apps) helps Mixxxer surge ahead of other websites offering the same service, such as Adult Friend Finder. In only eight weeks time, Mixxxer has managed to attract 100,000 users, a number which will no doubt continue to grow in the coming months.

Users are encouraged to trade [explicit selfies](https://www.trendhunter.com/trends/whisperly-app), a practice which might be a little risky. In order to ensure privacy, Mixxxer has the option of applying a pixelated filter which resembles a shower door to your images.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 49% | Activity: 61% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Explicit Hook-up Apps:** Disruptive innovation opportunity: Developing explicit hook-up apps that market themselves solely for casual encounters, attracting a specific user base.
- **Streamlined Design:** Disruptive innovation opportunity: Creating apps with a streamlined design and app-like sensibility for an enhanced user experience.
- **Trading Explicit Selfies:** Disruptive innovation opportunity: Implementing privacy features like pixelated filters in apps that facilitate the trading of explicit selfies.

### Industries Being Reshaped

- **Dating:** Disruptive innovation opportunity: Redefining the dating industry by creating exclusive platforms for casual encounters.
- **Mobile Apps:** Disruptive innovation opportunity: Developing mobile apps for explicit hook-ups, offering better functionality and convenience for users.
- **Privacy and Security:** Disruptive innovation opportunity: Marketing apps that prioritize user privacy and security when sharing explicit content.

## Related on Trend Hunter

- [Social Media-Inspired Hookup Apps](https://www.trendhunter.com/trends/grindr-right-now.md)
- [Music-Forward Dating App Events](https://www.trendhunter.com/trends/new-dating-app-cerca.md)
- [Sexless Social Apps](https://www.trendhunter.com/trends/sexless-social-app.md)
- [Drink Tracking Apps](https://www.trendhunter.com/trends/mixmate.md)
- [Meaningful Connection-Driven Dating Apps](https://www.trendhunter.com/trends/moonlight-dating-app.md)
- [Safety-Focused Dating Apps](https://www.trendhunter.com/trends/unfiltered.md)
- [Mature Dating Applications](https://www.trendhunter.com/trends/stir.md)
- [No-Swipe Gen Z Dating Apps](https://www.trendhunter.com/trends/noswipe-dating-app.md)
- [Video-First Social Media Platforms](https://www.trendhunter.com/trends/mixo-app.md)
