# Powdered Cocktail Mixers Mixxers Offers a Convenient, Premium Way to Craft the Classics By Laura McQuarrie | Published 2024-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mixxers References: [finance.yahoo](https://finance.yahoo.com/news/mixxers-shakes-cocktail-industry-premium-150000034.html) & [Mixxers](http://www.Mixxers.com)  [Mixxers](https://www.trendhunter.com/trends/portable-cocktail-packets) is a new dry cocktail mix brand on a mission to make the enjoyment of high-end cocktails and mocktails more convenient, natural and sustainable. Ready to prepare at a moment's notice, these powdered cocktail mixes make the most of [organic ingredients](https://www.trendhunter.com/trends/girl-walks-into-a-bar) to bring bar-quality experiences virtually anywhere. "Mixxers was born out of a simple observation—the frustration of not being able to enjoy a favorite cocktail while traveling," says founder Kara Potter. These portable, premium cocktail mixers cut back on plastic waste by 95%, and make it easy to add water and a preferred spirit, or spirit alternative, to make time-tested favorites like the Margarita, Spicy Margarita, Old Fashioned, Mai Tai, Paloma, and [Cosmopolitan](https://www.trendhunter.com/trends/premium-full-strength-cocktails). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 22% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Portable Mixology Solutions:** The rise of powdered cocktail mixers like Mixxers highlights a shift towards portable, premium mixology solutions catering to consumers' ever-increasing need for convenience and quality. - **Eco-friendly Beverage Innovations:** Reducing plastic waste by 95% with sustainable packaging positions Mixxers within the larger trend of eco-friendly beverage innovations that cater to environmentally conscious consumers. - **Organic Ingredient Utilization:** The use of organic ingredients in pre-mixed drink solutions reflects a broader trend towards healthier and natural options in the beverage industry. ### Who This Affects Most - **Beverage:** The beverage industry is witnessing a novel evolution with the introduction of powdered cocktail mixers that promise high-end experiences with minimal preparation. - **Travel and Tourism:** Travel and tourism sectors can benefit from providing compact, high-quality cocktail solutions that satisfy travelers' desires for luxury without the typical bar setting. - **Sustainable Packaging:** Innovations in sustainable packaging present opportunities for companies like Mixxers to lead the charge in waste reduction within the beverage sector. ## Related on Trend Hunter - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [Cubed Cocktail Mixers](https://www.trendhunter.com/trends/mixicles.md) - [Elevated Organic Cocktail Mixers](https://www.trendhunter.com/trends/elevated-mixers.md) - [Single-Use Cocktail Sachets](https://www.trendhunter.com/trends/pax.md) - [Festive Instant Cocktail Mixes](https://www.trendhunter.com/trends/instant-cocktail-mix.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [Packet-Style Cocktail Mixes](https://www.trendhunter.com/trends/pax-1.md)