# Mixology Gift Sets The New Cointreau Gift Sets Help Consumers Prepare Custom Cocktails By Katherine Pendrill | Published 2016-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mixology-gift-sets References: [foodbev](http://www.foodbev.com/news/cointreau-to-turn-consumers-into-mixologists-with-new-cocktail-gift-pack/) & [harveynichols](http://www.harveynichols.com/2045543-my-cointreau-fizz-coffret/) [Cointreau](https://www.trendhunter.com/trends/cosmos-caviar-kit) recently debuted a line of mixology gift sets that help consumers make custom cocktails at home. In recent years, many brands have been looking for ways to incorporate elements of [personalization into their products](https://www.trendhunter.com/trends/personalized-tequila-bottle). These gift sets give consumers the ability to create custom cocktails that match their exact preferences. Each of the new mixology gift sets contain a 200ml cocktail mixer, a 500ml bottle of Cointreau and a stripped straw. Customers can then use the graduations on the side of the cocktail maker to assemble their own custom drink. The maker can then be used as a drinking glass for enjoying delicious new beverages. For those who prefer something extra special, the brand is also releasing the My Cointreau Fizz Coffret. This gift set comes with a bottle of Cointreau, a limited-edition cocktail carnet, a jigger, two glasses and even a limited edition silk scarf. The new gift sets gives consumers a luxurious way to personalize their Cointreau creations at home. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Personalized Gift Sets:** Brands can create personalized gift sets that allow consumers to customize and create their own products, increasing consumer engagement. - **Mixology at Home:** Mixology kits that can be used at home can be a new trend among brands, catering to the growing interest of consumers in creating their own cocktails. - **Luxury Home Experience:** Brands can create gift sets that give consumers a luxurious experience at home, providing a unique and memorable touchpoint. ### Where This Applies - **Food & Beverage:** Food and beverage companies can create personalized gift sets that allow consumers to experiment with their products and create their own unique recipes. - **Luxury Goods:** Luxury brands can create unique and personalized gift sets that enhance the at-home experiences of consumers to further their brand exposure and build customer loyalty. - **E-commerce:** E-commerce platforms can offer personalized gift sets and mixology kits to enhance the experience of online customers and boost customer satisfaction and loyalty. ## Related on Trend Hunter - [Limited-Edition Orange Liqueur Kits](https://www.trendhunter.com/trends/cosmos-caviar-kit.md) - [Ready-to-Pour Cocktail Gifts](https://www.trendhunter.com/trends/deko-cocktails-gift-box.md) - [Canned Branded Liqueur Cocktails](https://www.trendhunter.com/trends/cointreau-cocktail-twists-margaritas.md) - [Espresso Martini Infusion Kits](https://www.trendhunter.com/trends/espresso-martini-gift-set.md) - [Herb Mixology Kits](https://www.trendhunter.com/trends/garden-party-mixology-gift-set.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Juice-Branded Cocktail Kits](https://www.trendhunter.com/trends/playful-cocktail-kit.md) - [Destination Cocktail Capsules](https://www.trendhunter.com/trends/cocktail-cities-limited-edition.md) - [Citrusy Mixologist Distillates](https://www.trendhunter.com/trends/cointreau-citrus-series.md)