# Optimal Beater Bakeware The MixerMate Bowl Creates a Tornado-Like Action By Meghan Young | Published 2011-01-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mixermate-bowl References: [ohgizmo](http://www.ohgizmo.com/2011/01/25/can-a-uniquely-designed-bowl-improve-your-hand-mixers-performance-the-mixermate-claims-it-can/) & [beaterblade](http://www.beaterblade.com/categories/mixermatebowl/mixermate_bowl.htm) Beating your baking ingredients together can be a pain-in-the-arse (even if you have a machine on your side), but with the MixerMate Bowl, things may just get easier. A specially designed dish, it features a funneled shape to create a tornado-like action. With this effect, the MixerMate Bowl not only provides optimal mixing, its high walls also ensure that all the contents stay inside. As an added bonus, it is available in four colors: red, green, white and blue. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 2% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Optimal Mixing Ware:** The MixerMate Bowl sets a new standard for optimal mixing, creating an opportunity for innovation in the mixing bowl and baking ware industry. - **Tornado-like Mixing Action:** The unique funnel shape of the MixerMate Bowl presents a trend in baking, and offers a new direction for baking tool innovation. - **High-wall Mixing Bowls:** The high walls of the MixerMate Bowl sets a trend for mixing bowls designed to keep contents inside, offering an opportunity for disruption in the baking and cooking industry. ### Who This Affects Most - **Bakeware:** The MixerMate Bowl has the potential to set a new standard for baking ware, driving innovation in the industry. - **Kitchen Tools and Gadgets:** The unique design of the MixerMate Bowl presents an opportunity for innovation in kitchen tools and gadgets. - **Cookware:** The high-wall design of the MixerMate Bowl creates potential for disruption in the cookware industry, inspiring innovation in mixing bowl design. ## Related on Trend Hunter - [Ultra-Modern Spiral Stand Mixers](https://www.trendhunter.com/trends/ooni-halo-pro-spiral-mixer.md) - [High-End Stand Mixers](https://www.trendhunter.com/trends/original-stand-mixer.md) - [Sustainable Kitchen Mixers](https://www.trendhunter.com/trends/remix.md) - [Low-Cost Kitchen Mixers](https://www.trendhunter.com/trends/salter-british-bakes-stand-mixer.md) - [Induction Cooking Smart Mixers](https://www.trendhunter.com/trends/kenwood-cooking-chef.md) - [Smart Stand Mixers](https://www.trendhunter.com/trends/ge-profile-smart-mixer.md) - [Kitchen Multi-Tool Attachments](https://www.trendhunter.com/trends/kitchen-multitool-attachments.md) - [Outdoor-Inspired Kitchen Mixers](https://www.trendhunter.com/trends/evergreen-tilthead-stand.md) - [Vortex Effect Blenders](https://www.trendhunter.com/trends/diagonalblade-blender.md)