# Zero-Proof CBD Seltzers Mixer Elixir is a Non-Alcoholic, Zero-Calorie, Zero-Sugar Sparkling Water By Laura McQuarrie | Published 2022-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mixer-elixir References: [prnewswire](https://www.prnewswire.com/news-releases/bayou-city-hemp-company-launches-cannabis-infused-ranch-water-flavored-cbd-seltzer-in-texas-301455108.html) & [themixerelixir](https://www.themixerelixir.com/)  Handcrafted in Houston, [Mixer Elixir](https://www.trendhunter.com/trends/bayou-city-hemp) [Ranch Water](https://www.trendhunter.com/trends/lemonade-splash) seltzer is a zero-proof, zero-calorie and zero-sugar sparkling water with 25 milligrams of hemp-derived CBD. The canned non-alcoholic drink is the first [hemp-derived CBD seltzer](https://www.trendhunter.com/trends/goodmellow) from the brand and it was created to be enjoyed as a ready-to-drink beverage or cocktail mixer. It's estimated that cannabis beverage sales in the United States will reach nearly $1 billion by 2025. The growing number of sober-curious and cannabis-curious consumers will be supported by beverages like Mixer Elixir, which make the effects of CBD accessible faster in a way that is easy for the body to absorb. This fast-acting CBD seltzer has a crisp citrus-lime flavor with notes of agave. This one is just the first in a series of cocktail-inspired drinks that can be enjoyed as-is or paired with a complementary spirit—in this case, tequila. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 40% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **CBD Beverage Trend:** The increasing popularity of CBD-infused beverages presents an opportunity for companies to innovate and create new products for the market. - **Non-alcoholic Cocktail Trend:** The rising demand for non-alcoholic drinks, especially among sober-curious consumers, creates a space for new beverage options that can be enjoyed as-is or mixed with complementary spirits. - **Fast-acting CBD Innovation Trend:** There is an opportunity to create new CBD-infused products that can be quickly and easily absorbed by the body, providing consumers with a fast-acting and convenient way to enjoy the benefits of CBD. ### Sectors Adopting This - **Beverage Industry:** Companies can capitalize on the growing cannabis and non-alcoholic beverage trends by creating new products that appeal to sober-curious and cannabis-curious consumers, such as zero-proof CBD seltzers like Mixer Elixir. - **CBD Industry:** There is an opportunity for CBD companies to expand their offerings beyond traditional tinctures and edibles and create new, innovative products like fast-acting CBD-infused seltzers and other beverages. - **Hospitality Industry:** Restaurants, bars, and other hospitality businesses can cater to the rising demand for non-alcoholic and CBD-infused drinks by incorporating products like Mixer Elixir into their menus and offering creative cocktail options for customers. ## Related on Trend Hunter - [Ranch Water CBD Seltzers](https://www.trendhunter.com/trends/bayou-city-hemp.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Hemp-Infused Sparkling Mocktails](https://www.trendhunter.com/trends/zeroproof-margarita.md) - [Euphoric Hemp-Infused Mocktails](https://www.trendhunter.com/trends/cali-sober.md) - [Uplifting Zero-Proof Beverages](https://www.trendhunter.com/trends/senorita-ranch-water.md) - [Low-Dose Cannabis Cocktails](https://www.trendhunter.com/trends/select-zero-proof-seltzer.md) - [Potent Non-Alcoholic Seltzers](https://www.trendhunter.com/trends/tilray-1.md) - [Low Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/curaleaf.md) - [Social Low-Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers.md)