# Six-Ingredient Seed Butters Mixed Up's Indulgent Seed Butter is Rich and Cookie-Like in Flavor By Laura McQuarrie | Published 2023-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-up-seed-butter References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/24134-nine-standout-startups-at-summer-fancy-food) & [mixedupnutbutter](https://mixedupnutbutter.com/collections/seed-butter/products/everyday-seed-butter-sunflower-pepita-crunch)  Mixed Up makes a variety of [nut spreads](https://www.trendhunter.com/trends/cravers) and set out to offer something that more people could enjoy, and as a result, created its first-ever seed butter. This six-ingredient Everyday Seed Butter in Sunflower Pepita Crunch is an indulgent one that's said to have a cookie-like flavor thanks to its creamy sunflower seed base, pepitas, unrefined coconut sugar, vanilla extract, cacao butter and sea salt. This rich, non-GMO, vegan, dairy-free and [nut-free spread](https://www.trendhunter.com/trends/choc-pot-hazelnot) is made without refined sugars and oils, as well as palm oil, plus it's a source of healthy fats with six grams of protein per serving. This decadent, seed-based spread was recently exhibited by Mixed Up at the 2023 Summer Fancy Food Show, indicating the growing demand for [free-from, allergy-friendly spreads](https://www.trendhunter.com/trends/whole-earth-100-nuts) with an indulgent twist. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 61% | Activity: 56% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Free-from Spreads:** The growing demand for free-from, allergy-friendly spreads presents an opportunity for companies to innovate and create indulgent alternatives using non-traditional ingredients. - **Seed-based Products:** With the introduction of Mixed Up's seed butter, there is a rising trend in creating innovative and flavorful products using seeds as the primary ingredient, providing a new avenue for culinary exploration. - **Indulgent Nut Alternatives:** The creation of indulgent seed butters opens up possibilities for companies to develop flavorful and rich alternatives to traditional nut spreads, catering to consumers with nut allergies or dietary restrictions. ### Where This Applies - **Food Manufacturing:** The food manufacturing industry can capitalize on the demand for free-from spreads by producing innovative, healthy, and indulgent alternatives for consumers with dietary restrictions. - **Plant-based Food:** The plant-based food industry can explore the use of seeds as a primary ingredient to create a wide range of tasty, nutrient-dense products, providing consumers with more plant-based options. - **Specialty Food:** The specialty food industry can tap into the trend of indulgent nut alternatives by developing unique and gourmet seed-based spreads to cater to the growing demand for unconventional yet delicious options. ## Related on Trend Hunter - [Festively Flavored Seed Butters](https://www.trendhunter.com/trends/peppermint-sunflower-seed-butter.md) - [Sustainable Peanut-Free Spreads](https://www.trendhunter.com/trends/peanut-free-spread.md) - [Superfood Seed Butters](https://www.trendhunter.com/trends/incan-seed-butter.md) - [Allergen-Free Seed Butters](https://www.trendhunter.com/trends/sowleil.md) - [Seed Flour Cookies](https://www.trendhunter.com/trends/seed-flour-cookies.md) - [Snackable Seed Butter Bites](https://www.trendhunter.com/trends/seed-butter-berries.md) - [Seasonally Flavored Nut Butters](https://www.trendhunter.com/trends/nut-seed-butter.md) - [Three-Ingredient Nut Spreads](https://www.trendhunter.com/trends/cravers.md) - [Extra-Creamy Peanut Butter Alternatives](https://www.trendhunter.com/trends/crave-pnot-butter.md)