# Mixed-Reality Treasure Hunts EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt By Laura McQuarrie | Published 2023-11-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-reality-treasure-hunt References: [newsroom.ee](https://newsroom.ee.co.uk/ee-launches-first-game-day-with-a-mixed-reality-treasure-hunt-across-the-uk/)  [EE](https://www.trendhunter.com/trends/house-of-fibre), the UK’s largest subscription business, recently announced its first Game Day on November 5th and to kick off its first-ever annual celebration of gaming culture, the company will be hosting a [mixed-reality treasure hunt](https://www.trendhunter.com/trends/mixedreality-theme-park). EE is on a mission to become the top destination for gaming and it is challenging fans to work collaboratively to unlock clues and discover prizes worth up to a value of £1,000. This virtual-meets-physical game experience will see more than a dozen EE Game Chests hidden across locations like London, Bournemouth, Newcastle and Liverpool. Online, top gaming streamers will help to kick-start the treasure hunt on [Twitch](https://www.trendhunter.com/trends/alienware-x-twitch) and those who do discover a Game Chest in person will need to give the correct password. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 32% | Freshness: 19% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Mixed-reality Gaming:** Utilizing mixed-reality technology to create interactive and immersive gaming experiences. - **Collaborative Gaming:** Encouraging gamers to work together to solve challenges and unlock rewards. - **Virtual-physical Integration:** Blending virtual and physical elements to create a unique and engaging game experience. ### Industries Being Reshaped - **Telecommunications:** Leveraging mixed-reality technology to enhance the gaming experience and attract gaming enthusiasts. - **Gaming:** Creating collaborative gaming experiences that bring gamers together and encourage teamwork. - **Entertainment:** Exploring new ways to combine virtual and physical elements to provide consumers with interactive and captivating entertainment experiences. ## Related on Trend Hunter - [Virtual AR Adventures](https://www.trendhunter.com/trends/ar-treasure-quest.md) - [Multimedia Treasure Hunts](https://www.trendhunter.com/trends/madoks-interactive-treasure-hunt.md) - [Hyperconnected Townhouses](https://www.trendhunter.com/trends/house-of-fibre.md) - [Gaming Fandom Activations](https://www.trendhunter.com/trends/lego-code-break.md) - [Interdimensional Gaming Experiences](https://www.trendhunter.com/trends/alienware-x-twitch.md) - [AR-Enabled Nature Experiences](https://www.trendhunter.com/trends/green-planet.md) - [Real-World Adventure Games](https://www.trendhunter.com/trends/scratch-earth.md) - [Interactive Outdoor Games](https://www.trendhunter.com/trends/city-chase.md) - [Fandom Culture Retail Experiences](https://www.trendhunter.com/trends/eb-trends-store-concept.md)