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# Deceptive Virtual Reality Rooms
This Mixed Reality Room Comes to Life as You Walk Through It

By Ell Smith | Published 2017-06-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-reality-room
References: [sploid.gizmodo](http://sploid.gizmodo.com/walking-around-this-interactive-room-is-a-nightmarish-d-1796140715) & [theoriz](http://www.theoriz.com/)

This mixed reality room combines elements of virtual reality in the walls, and on the floors, bringing surfaces to life in response to your movements. When you're experiencing virtual reality, the headset or goggles you wear act as a reminder that what you're seeing is artificial, inspiring creative studio THÉORIZ to create an experience that leaves viewers questioning what is real, and what is fake.

This room uses a tracking system that monitors users' movements as they walk around the room. That data, which is processed in real-time, then projects onto the ceilings and walls, making the room look as though it is coming to life.

This technology allows people to experience virtual reality, without robust gear, providing a more authentic and immersive experience.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 41% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai)

## Key Themes

### What Makes This Trend Stand Out

- **Mixed-reality Rooms:** The development of mixed reality rooms presents an opportunity for businesses to offer more immersive experiences to customers.
- **Real-time Processing:** Real-time processing can pave the way for developers and businesses to create more dynamic and interactive virtual experiences.
- **Simplified Virtual Reality:** Advancements in virtual reality technology are making it more accessible and user-friendly, likely leading to increased adoption and opportunity for innovation.

### Sectors Adopting This

- **Entertainment:** The entertainment industry can use mixed-reality rooms to offer interactive and immersive experiences, blurring the lines between reality and fantasy.
- **Education:** Using mixed reality rooms in education can create more engaging and hands-on learning experiences, ultimately enhancing retention and understanding for students.
- **Tourism:** Virtual reality experiences can provide tourists with a more authentic and interactive exploration of destinations, potentially leading to an increase in tourism revenue.

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