# Mixed Reality Recruitment Apps Jaguar Land Rover is Using the Gorillaz App to Recruit Engineers By Joey Haar | Published 2017-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-reality-recruitment References: [engadget](https://www.engadget.com/2017/06/19/jaguar-gorillaz-app-recruit-engineers/) & [media.jaguarlandrover](http://media.jaguarlandrover.com/news/2017/06/jaguar-land-rover-and-gorillaz-seek-new-engineering-talent-alternate-reality?q=&start=0&brand=corporate) Gorillaz were one of the most unique bands of the early 2000s thanks to their ephemeral personae, and [Jaguar](https://www.trendhunter.com/trends/barricas-series) [Land Rover](https://www.trendhunter.com/trends/future-astronaut) is making use of the band's renewed cachet with an equally inventive mixed reality recruitment process. Employing Gorillaz's newly released mixed reality app (part of the promotional campaign for the band's latest, long-awaited album,) Jaguar Land Rover will be recruiting more than 1,000 electronic and software engineers based on the results from competing in branded challenges. The recruitment game in the Gorillaz app is a code-breaking game that tests engineers' ability to think fast and solve problems efficiently. To be sure, knocking the Gorillaz app challenges out of the park won't be enough to secure employment on its own. Rather, users who excel at the challenges in the mixed reality recruitment app will be fast-tracked through the recruitment process. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Mixed Reality Recruitment:** Companies are using mixed reality apps to create innovative and engaging recruitment processes. - **Gamification of Recruitment:** Gamification elements are being added to recruitment processes to make them more interactive and fun for job seekers. - **Problem-solving Assessment:** Companies are using innovative assessment techniques, such as code-breaking games, to identify candidates' problem-solving abilities during recruitment. ### Where This Applies - **Automotive Industry:** Automotive companies are leveraging mixed reality and gamification to recruit electronic and software engineers for developing autonomous and connected vehicles. - **Virtual Reality Industry:** Virtual reality companies could benefit from creating mixed reality recruitment apps that offer interactive and immersive assessments to various types of employers. - **Software Industry:** Software companies can utilize mixed reality technology to develop innovative recruitment experiences that assess candidates' technical skills and creative problem-solving abilities. ## Related on Trend Hunter - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [Gamified Recruitng Platforms](https://www.trendhunter.com/trends/gamified-recruitment1.md) - [Mixed Reality Mopping Tools](https://www.trendhunter.com/trends/mixed-reality-mopping.md) - [AR-Based Video Games](https://www.trendhunter.com/trends/graffity.md) - [Casual MR Gaming Companies](https://www.trendhunter.com/trends/mixrift.md) - [Mixed-Reality Blood Donations](https://www.trendhunter.com/trends/mixed-reality-experience.md) - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md) - [Virtual AR Adventures](https://www.trendhunter.com/trends/ar-treasure-quest.md)