# Mixed-Reality Makeup Studios Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025 By Laura McQuarrie | Published 2025-01-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-reality-makeup References: [ces.tech](https://www.ces.tech/ces-innovation-awards/2025/mixed-reality-makeup-0-min-try-on-studio/)  Kosé Corporation was recognized as a CES 2025 Innovation Awards Honoree in XR Technologies & Accessories category for its Mixed Reality Makeup system, which provides an entirely new makeup try-on experience with the power of [high-speed projection mapping technology](https://www.trendhunter.com/trends/benefit-cosmetics-2). This system projects realistic-looking makeup on the face, all while following facial movements for a realistic simulation of applied cosmetic products. With this breakthrough Mixed Reality Makeup studio, customers have the potential to try on countless makeup designs in a real space without needing to pick up a makeup brush or a wipe. The Kosé Corporation beauty-tech innovation has the power to help customers can choose products faster and experience more immersion than the average [augmented reality makeup filter](https://www.trendhunter.com/trends/beauty-bestie-20) or [virtual try-on experience](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro) allows. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 93% | Activity: 94% | Freshness: 34% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Mixed-reality Beauty Experiences:** The use of mixed reality in beauty allows for immersive, interactive cosmetic trials, revolutionizing the personal cosmetics shopping experience. - **Projection Mapping in Personal Care:** Leveraging high-speed projection mapping to overlay digital makeup onto real faces transforms traditional beauty trials, offering a dynamic visualization method. - **Advanced Virtual Try-ons:** From static virtual try-ons to real-time interactive makeup applications, beauty-tech innovations offer a seamless and engaging consumer experience. ### Sectors Adopting This - **Beauty-tech:** Integration of advanced technology into the beauty domain creates new consumer engagement opportunities, shifting traditional makeup application and trial paradigms. - **Augmented Reality:** Augmented and mixed reality tools in cosmetics provide users with a personalized, customizable beauty exploration without physical products. - **Cosmetic Retail:** Retailers embracing innovative digital solutions can enhance customer satisfaction and streamline the decision-making process in product selection. ## Related on Trend Hunter - [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [Personalized Beauty-Tech Systems](https://www.trendhunter.com/trends/maxpace.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [AI-Powered Beauty Consultants](https://www.trendhunter.com/trends/twinit-ai-makeup.md) - [Voice-Activated Beauty Devices](https://www.trendhunter.com/trends/medispa-inclusive-beauty-system.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [Interactive Beauty Mirrors](https://www.trendhunter.com/trends/samsung-micro-led-beauty-mirror.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md)