# Mixed-Reality Blood Donations Abbott Unveiled a Mixed-Reality Experience at CES 2023 By Laura McQuarrie | Published 2023-01-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-reality-experience References: [prnewswire](https://www.prnewswire.com/news-releases/abbott-blood-centers-of-america-launch-first-of-its-kind-mixed-reality-experience-for-use-during-blood-donation-301714401.html)  [Abbott](https://www.trendhunter.com/trends/libre-assist) and [Blood Centers of America](https://www.trendhunter.com/trends/blood-center-campaign) are introducing a new mixed reality experience for blood doners and the technology is one of the first-ever, consumer-focused mixed reality applications completely controlled through eye tracking. This new mixed reality experience is set to improve the experience for blood donors, all the while attracting a younger crowd with its high-tech elements. The immersive digital experience was based on research that shows people find natural settings most supportive when it comes to giving blood. Participants will find themselves in a whimsical garden with soothing music, surrounded by colorful trees and flowers. All the while, through the lightweight [mixed reality headsets](https://www.trendhunter.com/trends/vision-discovery), donors' eyes remain visible to blood donation professionals so every step of the process is a safe one. This technology recently made its debut at CES 2023. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 88% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Mixed-reality Health Experiences:** Innovative companies can create mixed-reality experiences to enhance healthcare procedures and create a more engaging experience. - **Eye-tracking Technology:** Eye-tracking technology can be used in various industries to provide a more seamless, safe and immersive experience for customers or users. - **Personalized Medical Care:** Personalized medical care can become more accessible with the help of advanced technology, such as mixed-reality, which offers a unique and tailored experience for patients. ### Who This Affects Most - **Healthcare:** The healthcare industry can leverage mixed-reality technology to improve medical experiences for patients and donors, ultimately leading to a higher satisfaction rate and engagement. - **Technology:** Developers and tech companies can create unique mixed-reality experiences for their customers and users to provide a more personalized and engaging interaction, ultimately enhancing user experiences. - **Non-profit:** Non-profit organizations can take advantage of mixed-reality technology to create more immersive and memorable experiences for their donors, ultimately increasing engagement and financial support. ## Related on Trend Hunter - [AR-Enabled Heart Modelling Solutions](https://www.trendhunter.com/trends/magic-leap-2.md) - [Mixed Reality Headset Prototypes](https://www.trendhunter.com/trends/play-for-dream.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [Mixed-Reality Wellness Apps](https://www.trendhunter.com/trends/alo-moves-xr.md) - [Spatial Computing-Powered Training Tools](https://www.trendhunter.com/trends/injection-simulator.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Virtual Mixed-Reality Headsets](https://www.trendhunter.com/trends/mreal-x1.md) - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md)