# Mixed Reality Basketball Broadcasts NBA TV Will Be Integrating VR and AR for New Content By Daniel Johnson | Published 2019-06-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-reality-broadcasts References: [sportspromedia](http://www.sportspromedia.com/news/nba-tv-unbnd-virtual-reality-technology-basketball-australia-singapore?utm_source=Feeds&utm_campaign=Latest+News&utm_medium=rss) & [missinginaction.au](https://www.missinginaction.com.au/) The NBA is partnering with an Australian tech company called Unbnd, the partnership will work to add mixed reality broadcasts. The enhanced broadcasts will be presented to NBA TV subscribers located in Australia as well as Singapore. To launch the new system Unbnd has created a novel platform titled Missing in Action, MIA. MIA will show enhanced content using AR as well as VR to provide a user experience that was previously unavailable. Implementing mixed reality broadcasts will immerse users in a 360-degree 'virtual theater.' The VR will display live game statistics as well as interactive content, overtop live NBA games. The partnership looks to push viewing options forward and to engage NBA fans in ways that have not occurred to date. Image Credit: NBA/ Unbnd ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Mixed Reality Broadcasts:** Incorporating AR and VR into live broadcasts to provide an immersive user experience. - **360-degree Virtual Theater:** Creating a virtual theater environment to enhance the viewing experience of live NBA games. - **Interactive Content:** Integrating interactive content with live game statistics to engage and entertain NBA fans. ### Where This Applies - **Sports Broadcasting:** Opportunity for sports broadcasting companies to adopt mixed reality technologies for more engaging and immersive content. - **Sports Entertainment:** Disruptive innovation in the sports entertainment industry by integrating AR and VR to create unique and interactive experiences for fans. - **Technology and Gaming:** Opportunity for tech and gaming companies to collaborate with sports leagues to develop innovative mixed reality solutions for sports broadcasting. ## Related on Trend Hunter - [Basketball League-Inspired Metaverses](https://www.trendhunter.com/trends/nbpa-metaverse.md) - [Sports Event Virtual-Reality Apps](https://www.trendhunter.com/trends/xtadium.md) - [Virtual Basketball Playoff Apps](https://www.trendhunter.com/trends/pixel-arena.md) - [AR-Enabled Basketball Player Experiences](https://www.trendhunter.com/trends/cryptocom.md) - [Virtual Reality Sports Games](https://www.trendhunter.com/trends/vr-football.md) - [Animated Sports Experiences](https://www.trendhunter.com/trends/dunk-the-halls.md) - [Fantasy Basketball NFTs](https://www.trendhunter.com/trends/sorare.md) - [Digital Basketball Player Humanoids](https://www.trendhunter.com/trends/metahuman-1.md) - [Interactive Basketball Trackers](https://www.trendhunter.com/trends/spalding-x-siq.md)