# Mixed-Reality Cider Bars Rekorderlig's Mixed-Reality Bar Equips Drinkers with AR Headsets By Laura McQuarrie | Published 2019-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-reality-bar References: [campaignlive](https://www.campaignlive.co.uk/article/rekorderlig-turns-tech-stand-crowd/1590338) & [rekorderlig](http://www.rekorderlig.com/xx/) Last year, [Rekorderlig](https://www.trendhunter.com/trends/cold-sauna) launched a 'Rekorder-land' TV campaign featuring [CGI](https://www.trendhunter.com/trends/hot-air-balloon-experience) representations of drinks and as a continuation of this idea, the cider brand is now launching a mixed-reality bar at the annual Underbelly Festival. At the Rekorder-land activation, guests are able to taste and learn about a variety of flavors but also interact with them by donning an augmented reality headset. Using the technology, festival attendees are able to virtually touch various fruits and have a unique experience based on what they look at and interact with. The multi-sensory experience is also complemented by other augmented reality technology like animated [Snapchat](https://www.trendhunter.com/trends/snap-shack) lenses to help people take selfies with colorful flower crows to mark the Swedish midsummer celebrations. The mixed-reality Rekorderlig bar is open for a few more days, giving people the chance to get familiar with the brand's products as never before. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Mixed-reality Activation:** The use of augmented reality headsets allows for interactive and immersive brand experiences at events and festivals. - **Multi-sensory Experiences:** The combination of virtual touch and animated lenses enhances the overall sensory experience for consumers. - **Branded Augmented Reality:** Brands can leverage AR technology to create unique and engaging experiences that promote their products or services. ### Where This Applies - **Food and Beverage:** Cider bars and other food and beverage establishments can utilize mixed-reality activations to enhance customer experiences and differentiate themselves from competitors. - **Events and Festivals:** Event organizers can incorporate mixed-reality bars and other AR technologies to create memorable and interactive experiences for attendees. - **Marketing and Advertising:** Brands can explore the use of augmented reality in their marketing campaigns to engage consumers in a more immersive and interactive way. ## Related on Trend Hunter - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [Phygital Beer Activations](https://www.trendhunter.com/trends/heineken-silver-beer.md) - [AR-Enabled Airport Vodka Experiences](https://www.trendhunter.com/trends/swipe-back.md) - [AR Beverage Launches](https://www.trendhunter.com/trends/fantasy-ruby-red.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [AR-Powered Vodka Campaigns](https://www.trendhunter.com/trends/titos-vodka.md) - [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland.md) - [Festive AR Experiences](https://www.trendhunter.com/trends/festive-ar-experience.md) - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md)