# Immersive Amazon Rainforest Apps Time Has Created a Mixed Reality App Putting Users in the Amazon By Daniel Johnson | Published 2019-09-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-reality-app References: [engadget](https://www.engadget.com/2019/09/12/time-mixed-reality-app-amazon-rainforest/) & [time](https://time.com/longform/time-immersive-app/) Time has created a mixed reality app that immerses the user inside the [Amazon](https://www.trendhunter.com/trends/snapchats-holiday-market) rainforest. Time's mixed reality app is currently available on both iOS and Android devices and is titled "Inside the Amazon: The Dying Forest." The app also has an audio voiceover with Dr. Jane Goodall -- who speaks about issues surrounding deforestation -- which plays over a sound system that was built to fit the apps visual experience. In order to do research for the AR app, Time had two of its producers as well as a reporter travel to the rainforest. The release of The Ding Forrest coincides with the release of a Time magazine issue that focuses on climate change. The new issue of the magazine will also have a section dedicated to the biodiversity of the rainforest, and the surrounding issues. Image Credit: Time ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Mixed Reality Apps:** Disruptive innovation opportunity: Develop mixed reality apps for immersive experiences in various environments, such as rainforests. - **Climate Change Awareness:** Disruptive innovation opportunity: Create interactive platforms, like apps or magazines, that educate users about climate change and its impact on specific regions. - **Environmental Conservation:** Disruptive innovation opportunity: Utilize technology, like AR or VR, to raise awareness and develop solutions for preserving natural habitats like the Amazon rainforest. ### Where This Applies - **Technology:** Disruptive innovation opportunity: Integrate mixed reality technology into various industries, such as gaming, education, and tourism. - **Publishing:** Disruptive innovation opportunity: Incorporate augmented reality features into magazine publications to offer interactive and immersive content. - **Environmental Organizations:** Disruptive innovation opportunity: Collaborate with technology companies to create immersive experiences that highlight environmental issues and inspire action. ## Related on Trend Hunter - [Augmented Reality Educational Apps](https://www.trendhunter.com/trends/augmented-reality-educational-app.md) - [Mixed-Reality Wellness Apps](https://www.trendhunter.com/trends/alo-moves-xr.md) - [Immersive Nature Documentaries](https://www.trendhunter.com/trends/ecosphere-1.md) - [Efficient Photo-Enhancing Mobile Applications](https://www.trendhunter.com/trends/immersity-app.md) - [Travel-Inspired VR Apps](https://www.trendhunter.com/trends/othersight.md) - [AR-Enabled Nature Experiences](https://www.trendhunter.com/trends/green-planet.md) - [Nature Sound Libraries](https://www.trendhunter.com/trends/earthfm-app.md) - [AR Space Agency Apps](https://www.trendhunter.com/trends/ar-nasa-app.md) - [Earth-Honoring AR Games](https://www.trendhunter.com/trends/regenerative-agriculture-experience.md)