# Custom Cocktail Services Mixed MetaPours Allows You to Celebrate in Your Own Personal Style By Vasiliki Marapas | Published 2014-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-metapours References: [wilmette.suntimes](http://wilmette.suntimes.com/2014/08/09/unique-cocktails-create-event-buzz-2/) & [mixedmetapours.wix](http://mixedmetapours.wix.com/mixedmetapours) Mixed MetaPours is a unique cocktail company that works closely with event planners to create intriguing, [signature cocktail recipes](https://www.trendhunter.com/trends/collaborative-mixology-competition) that reflect, or embody, the specific occasion it's being created for. Cheryl Rich Heisler was working as an attorney in 2011, when, on a bit of a whim, she enrolled in Chicago’s [American Professional Bartending School](https://www.trendhunter.com/trends/ben-jerrys-razz-up). Though she wasn't looking for employment as a bartender, Heisler's educational experiment did turn out to be lucrative: she began Mixed MetaPours shortly after. Heisler's main objective when creating a cocktail is ensuring that an event is especially memorable. Moreover, she notes that it could offer businesses a unique opportunity to experiment with their branding. More than anything, Heisler enjoys the fact that “you can put your personality into a glass.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 37% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Custom Cocktail Recipes:** The rise of personalized cocktails offers opportunities for creating signature drinks that serve as a unique event feature. - **Event-specific Mixology:** Mixologists can now tailor cocktails and experiences to match the aesthetics, moods and themes of particular events. - **Branded Beverages:** A custom cocktail can be an ideal way for brands to project unique messaging and build a distinctive presence. ### Where This Applies - **Hospitality:** Bars, hotels and restaurants can use custom cocktail services to enhance their offerings and attract new customers. - **Event Planning:** Custom cocktail services offer event planners a unique and memorable way to differentiate their events and create bespoke experiences. - **Marketing:** Branded cocktail services offer an innovative way for companies to showcase their products, services and messaging in a creative and engaging way. ## Related on Trend Hunter - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [Powdered Cocktail Mixers](https://www.trendhunter.com/trends/mixxers.md) - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Elevated Organic Cocktail Mixers](https://www.trendhunter.com/trends/elevated-mixers.md) - [Digital Mixology Guides](https://www.trendhunter.com/trends/digital-mixology.md) - [Mixology Assistant Apps](https://www.trendhunter.com/trends/sip-cocktails.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Experience Cocktail Workshops](https://www.trendhunter.com/trends/spirithouse-toronto.md) - [Zero-Proof Catering Companies](https://www.trendhunter.com/trends/zero-proof-catering.md)