# Mixed Media Ads These Mixed Media Photographs of Products Incorporate Interactive Illustrations By Cadhla Gray | Published 2015-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-media-photographs References: [behance.net](https://www.behance.net/gallery/28881247/Bloomberg-Pursuits-Spend-Magazine-Illustrations) & [weareuna](http://www.weareuna.com/bloomberg) Visual ad company 'UNA' partnered with Bloomberg Pursuits Spend Magazine to create a [unique editorial](https://www.trendhunter.com/trends/analog-life) that uses mixed media photographs to spark interest in luxury products. Each illustration involves a photo of a product as a centerpiece that stands out from the drawing. The modern ads look like they could be blown up and displayed on the walls of a contemporary home. Among the images, there is a drawing of a bicep curl with a photo of a 'Hock' weight placed perfectly in the jock's hand. Another features a fancy espresso machine with an [interactive illustration](https://www.trendhunter.com/trends/interactivity-studio) of a barista's hand making the cup of coffee. Managing to incorporate the photograph smoothly enough that it is visually integrative, these mixed media photographs strike the perfect balance. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Mixed Reality Ads:** Combining real-life images with virtual reality techniques to create interactive advertisements that engage the senses and spark consumer interest. - **Integrated Product Photography:** Integrating products into scenes with drawings or interactive visuals to create a visually compelling ad campaign that stands out from competitors. - **Artistic Advertising:** Using mixed media techniques to transform product photography into art that appeals to a wider audience and creates a unique brand identity. ### Where This Applies - **Advertising:** Disrupting traditional advertising methods by incorporating mixed media techniques that draw in consumers and create a memorable brand experience. - **Product Photography:** Creating visually striking images of products that showcase them in unique and interesting ways, increasing consumer interest and potentially driving sales. - **Luxury Goods:** Transforming the marketing approach for luxury products by creating artistic and visually stunning advertisements that reflect the exclusive nature of the brand and appeal to a high-end clientele. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)