# Limited-Edition Mixed Fruit Ciders Kopparberg Mixed Fruit Tropical Cider is Arriving for Summer By Michael Hemsworth | Published 2021-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-fruit-tropical-cider References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/kopparberg-adds-tropical-flavour-to-cider-portfolio-16-04-2021/) & [kopparberg](https://kopparberg.co.uk) The [Kopparberg](https://www.trendhunter.com/trends/kopparberg-mango) Mixed Fruit Tropical cider is a decidedly fruity new option from the brand that will provide consumers with a summery refreshment to enjoy in the warm weather. The cider features a blend of [pineapple, passionfruit and mango flavors](https://www.trendhunter.com/trends/tropical-variety-packs), which give it an unexpected twist in the face of other varieties on the market. The new flavor will be priced at £2.05 per 500ml bottle or £5 for a four-pack of 330ml cans. Head of Marketing at Kopparberg Rob Salvesen explained the new Kopparberg Mixed Fruit Tropical cider further saying, "This new variant, based on a surge in demand for tropical flavours, is a twist on our [hugely popular classic Mixed Fruit cider](https://www.trendhunter.com/trends/kopparberg-crisp-apple), which is already synonymous with summer. Partnered with our very first limited-edition bottles and cans, we know that this new variant will define that first sip of a truly unforgettable summer.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 18% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Tropical Fruit Flavored Ciders:** The popularity of tropical flavors in alcoholic beverages presents an opportunity for new and unique cider flavors. - **Limited-edition Packaging:** By offering limited-edition packaging for their seasonal products, companies can create excitement and a sense of exclusivity around their brand. - **Surge in Demand for Fruit Flavored Alcoholic Beverages:** The increasing consumer interest in fruit flavors for alcoholic drinks creates the opportunity for companies to expand their product lines to include new and unique fruit combinations. ### Where This Applies - **Alcoholic Beverage:** The Alcoholic beverage industry can benefit from creating new and unique combinations of fruit flavored ciders to cater to the growing trend of fruity alcoholic drinks. - **Packaging:** The Packaging industry can partner with companies to create limited-edition packaging designs to generate excitement and exclusivity around seasonal products. - **Food and Beverage:** The Food and Beverage industry can benefit from incorporating tropical fruit flavors into their products to cater to the growing demand for fruity flavors in alcoholic beverages. ## Related on Trend Hunter - [Mango-Flavored Fruit Cider](https://www.trendhunter.com/trends/kopparberg-mango.md) - [Boldly Flavored Cider Ranges](https://www.trendhunter.com/trends/kopparberg-sweet-vintage.md) - [Juicy Tropically Flavored Ciders](https://www.trendhunter.com/trends/old-mout-mango-passionfruit.md) - [Tropically Enhanced Ciders](https://www.trendhunter.com/trends/strongbow-tropical-cider.md) - [Tangy Tropical Cider Refreshments](https://www.trendhunter.com/trends/peacock-cider-passion-fruit-guava.md) - [Refreshingly Light Summertime Ciders](https://www.trendhunter.com/trends/crisp-apple-cider.md) - [Tropically Flavored Ciders](https://www.trendhunter.com/trends/cloudy-cider.md) - [Holiday-Themed Spiced Ciders](https://www.trendhunter.com/trends/kopparberg-spiced-blackberry-cider.md) - [Dessert-Like Low-ABV Ciders](https://www.trendhunter.com/trends/brothers-cider-flavors.md)