# Mixed Fruit-Flavored Soft Candies Smarties Debuts a New Mixed Fruit Soft Candy Variant By Kalin Ned | Published 2025-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-fruit-soft-candy References: [nosh](https://www.nosh.com/pr/2025/05/12/smarties-expands-squashies-lineup-with-new-mixed-fruit-flavor) & [facebook](https://www.facebook.com/photo/?fbid=1042257867935775&set=a.625372519624314)  [Smarties](https://www.trendhunter.com/trends/smarties-squashies-sours-cherry-apple) Candy Company has introduced a new Mixed Fruit soft candy variant to its Squashies line. The move expands the existing range of chewy candies with a tangy blend of six fruit flavors — orange, pineapple, lemon, lime, cherry, and blackcurrant. This launch follows the recent success of Raspberry & Cream Squashies, which gained popularity on [TikTok](https://www.trendhunter.com/trends/bebeto-freeze-crunchy) and secured nationwide distribution at [Target](https://www.trendhunter.com/trends/welchs-juicefuls-fusions). The new Mixed Fruit soft candy variant capitalizes on summer’s affinity for bright, fruity snacks while maintaining the pillowy chewiness that has made Squashies a social media favorite. The offering will likely resonate with Gen Z and younger millennial consumers. Initially available at Sheetz and Five Below, the product is expected to roll out to additional retailers later in 2025. Image Credit: Smarties Candy Company ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 59% | Activity: 62% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Flavor Innovation:** The introduction of a six-fruit flavor mix in candies represents a shift toward complex, multi-flavor profiles catering to adventurous, younger consumers. - **Social Media-driven Products:** The success of previous products on platforms like TikTok illustrates the power of social media in accelerating product popularity and driving retail expansion. - **Seasonal Snack Preferences:** The appeal of fruity snacks aligns with seasonal consumer preferences, highlighting an opportunity for brands to create limited-edition products that capture the essence of summer. ### Where This Applies - **Confectionery Industry:** The launch of mixed fruit-flavored variants reflects ongoing experimentation and diversification in the candy sector to appeal to diverse taste preferences. - **Retail Distribution:** Targeting specific retailers like Sheetz and Five Below underscores a strategic approach to product rollouts, hinting at broader distribution opportunities in the convenience and value store markets. - **Digital Marketing Platforms:** As brands utilize platforms like TikTok to boost new product visibility, leveraging viral marketing becomes increasingly critical for driving consumer engagement and sales. ## Related on Trend Hunter - [Pillowy Sour Candy Products](https://www.trendhunter.com/trends/smarties-squashies-sours-cherry-apple.md) - [Seasonal Foamy Candy Ranges](https://www.trendhunter.com/trends/swizzels-squashies-summer-candies.md) - [Dual-Flavor Marshmallow Candies](https://www.trendhunter.com/trends/swizzels-squashies.md) - [Squishy Cloud-Like Candies](https://www.trendhunter.com/trends/skittles-squishy-cloudz.md) - [Spicy-Sweet Foamy Candies](https://www.trendhunter.com/trends/squashies-swicy.md) - [Consumer-Driven Candy Flavors](https://www.trendhunter.com/trends/fruittella-summer-fruits.md) - [Dual-Flavor Fruit Chews](https://www.trendhunter.com/trends/sweetarts-gummy-fruity-splitz.md) - [Beverage-Flavored Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-snapple-fruit-flavor-mix.md) - [Fruit-Forward Candy Chews](https://www.trendhunter.com/trends/swizzles.md)