# Quirky Psychological Potions Sip Feelings through a Straw with Mixed Emotions Cocktails By Kim Seto | Published 2010-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-emotions-cocktails References: [packagingoftheworld](http://www.packagingoftheworld.com/2010/03/mixed-emotions.html) & [gworkshop-design.blogspot](http://gworkshop-design.blogspot.com/) Design student José Luis García Eguiguren puts you under the influence with his Mixed Emotions Cocktails, a project intended for the express purpose of selling emotions. Each cocktail contains a fruit blend, a shot of vodka, and emotional packaging: love, sadness, happiness, fear and anger. Anticipating potentially crazy behaviour upon consumption, García Eguiguren designed the bottles to be spill-friendly and unbreakable, stating, “The consumers can dance, jump, go wild or do whatever they please.” Raise your bottle to the power of suggestion and a shot of liquid happiness! ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 40% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Mixed Emotions Cocktails:** The trend of cocktails marketing emotions will continue as drinking becomes a way to experience different feelings. - **Emotional Packaging:** A growing trend of emotional packaging will disrupt traditional packaging design as consumers look for products that appeal to their emotions. - **Spill-friendly Packaging:** The trend towards spill-friendly packaging will continue as consumers desire convenient and easy-to-use products. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on this trend by offering a wider variety of products that appeal to consumers' emotions. - **Packaging Industry:** The packaging industry can innovate by designing packaging that appeals to emotions and is also spill-friendly and unbreakable. - **Marketing Industry:** The marketing industry can innovate by helping companies create emotional branding and advertising campaigns that connect with consumers on a deeper level. ## Related on Trend Hunter - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md) - [Sensorial Cocktail Menus](https://www.trendhunter.com/trends/texture-is-everything.md) - [Poison-Inspired Cocktails](https://www.trendhunter.com/trends/the-alchemist.md) - [Color-Coded Gen Z Cocktails](https://www.trendhunter.com/trends/toxin-cocktails.md) - [Dopamine-Boosting Beverages](https://www.trendhunter.com/trends/illicit-elixirs.md) - [Multisensory Cocktail Menus](https://www.trendhunter.com/trends/spectrum-cocktail.md) - [Dream-Based Cocktails](https://www.trendhunter.com/trends/cocktail-of-dreams.md) - [DIY Love-Inspired Cocktail Kits](https://www.trendhunter.com/trends/love-potion-cocktail-kit.md) - [Citrus-Inspired Cocktail Sets](https://www.trendhunter.com/trends/playful-cocktail-set.md)