# Sustainable Cocktail Competitions 'Mixed Consciously' Challenges Bartenders to Think Locally By Laura McQuarrie | Published 2021-06-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mixed-consciously References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/06/diplomatico-launches-mixed-consciously-cocktail-comp/) & [diplomaticoandco](http://www.diplomaticoandco.com/) Mixed Consciously is a cocktail competition from Venezuelan rum producer [Diplomático](https://www.trendhunter.com/trends/reserva-exclusiva) that focuses on sustainability and gives participants a shot at getting published in a zero-waste cocktail book for 2022. The cocktail competition aims to get bartenders thinking locally by using homemade ingredients and locally sourced produce. Additionally, participants are asked to use ingredients mindfully, to their fullest potential, with the aim of reducing waste where possible. Alongside the sustainability-focused competition, Diplomático's UK brand ambassador Dean MacGregor will be hosting sessions both in-person and online. The best entries will get the chance to compete at an in-personal final round judged at the zero-waste restaurant Terroir Tapas, featuring a representative from the [Sustainable Restaurant Association](https://www.trendhunter.com/trends/greenbar-distillery). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 11% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Cocktails:** Encouraging the use of locally sourced produce and mindful ingredient practices in cocktails. - **Zero-waste Mixology:** Promoting innovative techniques and creative recipes to reduce waste in cocktail making. - **Homemade Ingredients:** Encouraging bartenders to get creative with homemade syrups, bitters, and garnishes. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for bars and restaurants to appeal to environmentally-conscious consumers by incorporating sustainable and locally sourced ingredients in drink menus. - **Hospitality and Tourism:** Sustainable cocktail competitions and workshops can attract eco-tourists interested in green practices and experiences. - **Sustainability Consulting:** Consulting and educating businesses in the food and beverage industry on sustainable ingredient sourcing, waste reduction, and eco-friendly practices. ## Related on Trend Hunter - [Bartender-Engaging Cocktail Competitions](https://www.trendhunter.com/trends/home-away.md) - [Flat Champagne Cocktails](https://www.trendhunter.com/trends/acqva-friska.md) - [Non-Alcoholic Cocktail Competitions](https://www.trendhunter.com/trends/non-alcoholic-cocktail-competition.md) - [Cheeky Non-Alcoholic Cocktail Events](https://www.trendhunter.com/trends/no-fun-cocktail.md) - [Sustainable Mixed Drink Initiatives](https://www.trendhunter.com/trends/stoli-and-murder-inc.md) - [Sustainable Hotel Cocktails](https://www.trendhunter.com/trends/fairmont-hotels-resorts.md) - [Branded Spirit Competitions](https://www.trendhunter.com/trends/italicus-aperitivo.md) - [Branded Spirit Cocktail Competitions](https://www.trendhunter.com/trends/hepple-gin.md) - [Branded Spring Cocktail Competitions](https://www.trendhunter.com/trends/the-greens.md)