# Mix-and-Match Swimsuit Collections J Crew Released a New Line of Interchangeable Beachwear By Madison Mackay | Published 2018-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mix-and-match-swimsuits References: [popsugar](https://www.popsugar.com/fashion/JCrew-Playa-Swimsuit-Collection-44536802?stream_view=1) & [jcrew](https://www.jcrew.com/ca/womens_feature/playa.jsp?sidecar=true) J Crew created a new line of playful [mix-and-match swimsuits](https://www.trendhunter.com/trends/salty-mermaid) just in time for the summer. The collection named 'Playa' includes a range of minimalist bikinis and one-piece suits that feature low necklines and open backs. J Crew is known for its more conservative style, so these new revealing swimsuits are something completely new for the brand. The brand uses [retro colors](https://www.trendhunter.com/trends/reformations-second-swim-drop) that all give off a clean and fresh feel. By using [bright colors and loud prints](https://www.trendhunter.com/trends/pendleton-swim-and-beach), J Crew makes it possible for the pieces to be swapped out to create a completely different look. These affordable swimsuits start at $23 online, making it easy to buy multiple pieces to completely customize a look. These mix-and0match swimsuits are available online now with 15 designs to choose from. Image Credit: J Crew ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 77% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Mix-and-match Swimsuits:** The trend of mix-and-match swimsuits offers consumers endless customization options for their beachwear. - **Interchangeable Fashion:** The rise of interchangeable fashion allows for more flexibility and personalization in clothing choices. - **Affordable Customization:** Affordable mix-and-match swimsuits provide a disruptive innovation opportunity for brands to tap into the demand for customizable fashion at accessible price points. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can embrace the mix-and-match swimsuit trend to cater to customers seeking individuality and unique style options. - **E-commerce:** E-commerce platforms can capitalize on the trend of interchangeable fashion by offering easy-to-use customization tools and a wide range of mix-and-match options. - **Swimwear Manufacturing:** Swimwear manufacturers can explore innovative approaches to design and production to create versatile mix-and-match swimsuit collections that appeal to the modern consumer. ## Related on Trend Hunter - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Women's Swimwear Brand Expansions](https://www.trendhunter.com/trends/womens-swimwear-brand.md)