# Mix-and-Drink Matcha Lattes 7-Eleven Japan's Mazemaze Sweets are Made to Be Mixed By Laura McQuarrie | Published 2026-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mix-and-drink References: [soranews24](https://soranews24.com/2026/06/15/7-eleven-japan-releases-new-mix-and-drink-matcha-latte-that-comes-with-a-risk-of-choking/)  Sensorial beverages are in high demand as drinkers seek out more immersive experiences, yet the reality is that texture preferences are deeply personal, and [7-Eleven Japan's](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha) new mix-and-drink concept lets customers alter their flavor and texture experience as they sip. The Mazemaze [Sweets](https://www.trendhunter.com/trends/world-of-sweets-1) get their name from the Japanese verb “mazeru,” meaning “to mix” or “to stir," and they're available in fun varieties like the [Matcha](https://www.trendhunter.com/trends/starbucks-matcha-latte) Latte with Warabi Mochi, with jelly on the bottom, milky-smooth matcha in the middle, and fluffy whipped cream on top. Alongside the Matcha Latte with Warabi Mochi, 7-Eleven Japan launched the Strawberry Milk with Warabi Mochi, another take on the mix-and-drink concept, but with chewy strawberry-flavoured warabi mochi, fluffy whipped cream, and strawberry sauce. ## Trend Insights (Trend Hunter) - Score: 8.8/10 - Popularity: 95% | Activity: 92% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Mix-and-drink Beverages:** Layered drinks with stir-in components introduce a customizable format where flavor, texture, and sweetness shift throughout consumption, opening space for more interactive packaged beverage experiences. - **Texture-forward Refreshments:** Chewy mochi, jelly bases, whipped toppings, and creamy liquids reflect growing demand for sensorial complexity in everyday drinks, with differentiation emerging through mouthfeel rather than flavor alone. - **Dessert-drink Hybrids:** Treat-inspired beverages that combine café flavors with confectionery textures blur the line between snack and drink, creating premium occasions within convenience-led formats. ### Industries Being Reshaped - **Convenience Retail:** High-traffic stores are becoming testbeds for experiential food and beverage concepts, where novelty, portability, and limited-time launches support faster consumer adoption. - **Ready-to-drink Beverages:** Packaged drinks with separable layers and mixable inclusions point to a shift from static refreshment toward participatory consumption and personalized sensory outcomes. - **Specialty Desserts:** Traditional ingredients such as warabi mochi gain new relevance when embedded in modern drinkable formats, extending regional dessert appeal into mainstream grab-and-go categories. ## Related on Trend Hunter - [Summer-Ready QSR Menus](https://www.trendhunter.com/trends/tim-hortons-us.md) - [Flavored Protein Lattes](https://www.trendhunter.com/trends/protein-white-chocolate-matcha-latte.md) - [Protein-Packed Matcha Shakes](https://www.trendhunter.com/trends/matcha-power-shake.md) - [Blue Coconut Beverages](https://www.trendhunter.com/trends/starbucks-blue-coconut.md) - [Energizing Summertime Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-summer-menu.md) - [Protein-Infused Tea Latte Lineups](https://www.trendhunter.com/trends/tazo-protein-latte.md) - [Cookbook Author-Crafted Menus](https://www.trendhunter.com/trends/radhi-devlukia-summer-power-menu.md) - [Refreshing Blueberry-Themed Dessert Menus](https://www.trendhunter.com/trends/lemon-blueberry.md) - [Multi-Benefit Matcha Powders](https://www.trendhunter.com/trends/osulloc-matcha-plus.md)