# Red Carpet Shoe Ads The Shoes in the Miu Miu SS 2011 Campaign Are the Center of Attention By Summer Luu | Published 2011-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/miu-miu-ss-2011 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/01/in-full-miu-miu-spring-summer-2011-ad-campaign-sasha-pivovarova-kasia-struss-querelle-by-mert-marcus.html) & [miumiu](http://www.miumiu.com) The backdrop isn't technically a red carpet, but the shoes featured in the Miu Miu SS 2011 campaign still receive the fame and attention they deserve. Set against a glossy ruby red floor, the shoes appear on a very modern version of the classic red carpet. Colorful [jelly gladiator sandals](https://www.trendhunter.com/trends/platformstyle-sandals), [ballet flats and strappy heels](https://www.trendhunter.com/trends/sergio-rossi) are the center of attention for this year's shoe styles in the Miu Miu SS 2011 campaign. **Implications** - As the recession comes to an end, consumers are looking for ways to include some luxury into their lives. Products that feature an element of prestige attract shoppers who want to experience something one-of-a-kind. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Luxury Inclusion:** Opportunity to create products that offer an element of prestige and luxury to consumers as the recession ends. - **One-of-a-kind Experience:** Opportunity to cater to shoppers seeking unique and exclusive products. - **Attention-grabbing Footwear:** Opportunity to design shoes that become the center of attention in advertising campaigns. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to create luxury products that appeal to consumers seeking prestige. - **Advertising:** Opportunity for advertising agencies to create attention-grabbing campaigns centered around unique and exclusive products. - **Footwear:** Opportunity for footwear brands to design innovative shoes that capture attention and become the focal point of campaigns. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Ultra-Luxurious Crystal Footwear](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper.md) - [Department Store-Exclusive Shoes](https://www.trendhunter.com/trends/cappa-blade-starsway.md) - [Event-Ready Spring Shoes](https://www.trendhunter.com/trends/aldo-1.md)