# Myterious Cult Fashion Films The Miu Miu Spring/Summer 2013 Campaign Videos are Mysterious By Katie Pagnotta | Published 2013-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/miu-miu-springsummer-2013-campaign References: [wwd](http://www.wwd.com/runway/fall-ready-to-wear-2013/review/rachel-roy/slideshow/6760502) & [miumiu](http://www.miumiu.com/en/campaign/video/0) The Miu Miu Spring/Summer 2013 campaign is an intriguing combination of short films centered around a mysterious cult of young models. Miu Miu has officially released seven videos featuring top models such as Doutzen Kroes, Adriana Lima and Bette Franke drenched in the latest creations by Miuccia Prada. Miu Miu has always been a label at the forefront of [contemporary female fashions](https://www.trendhunter.com/trends/songs-of-siren). Miuccia Prada infuses youthful designs with refined silhouettes and rich fabrics. The spring/summer 2013 collection is layered, lavish and features stunning ornamental accessories. The campaign videos are short, languorous and entice the viewer into the wonderful twisted world of Miuccia Prada. The [fashion films](https://www.trendhunter.com/trends/the-tiger) are littered with models, fabulous fashions and mysterious scenes. The Miu Miu Spring/Summer 2013 campaign videos are powerful and linger in your mind after you watch them. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 39% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Short Film Fashion Campaigns:** Opportunity to create compelling short films as a new marketing strategy for fashion brands. - **Youthful Designs with Rich Fabrics:** Innovation potential in combining youthful fashion designs with luxurious fabrics for a unique market positioning. - **Mysterious Cult Fashion:** Exploring the trend of creating mystique around fashion brands by incorporating mysterious elements in their campaigns. ### Where This Applies - **Fashion:** Fashion brands can embrace short films and mystique storytelling concepts to engage their target audience. - **Marketing:** Opportunities for marketing professionals to experiment with storytelling techniques and create compelling brand campaigns. - **Film Production:** Film production companies can collaborate with fashion brands to create visually captivating short films for marketing purposes. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)