# Redesigned Roadster Cars Mitsuokas New Roadster Takes Inspiration From the Mazda MX-5 By Rahul Kalvapalle | Published 2016-05-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mitsuoka-roadster References: [gizmag](http://www.gizmag.com/mitsuoka-london-motor-show/43177/) & [mitsuoka-motor](http://www.mitsuoka-motor.co.uk/mitsuoka-viewt-london-motor-show/) This brand new [Roadster](https://www.trendhunter.com/trends/yamaha-tricera) is a wonderfully innovative and truly unique vehicle, offered up by boutique Japanese auto maker Mitsuoka, that appears to be built on the same platform as the venerable and highly well regarded [Mazda](https://www.trendhunter.com/trends/vision-xcompact) MX-5 -- quite possibly the most popular roadster-style vehicle available on the market. This new Roadster comes equipped with a great 2.0-liter engine that is capable of pumping out 158 horsepower as well as 139 pound-feet of torque that will keep you breezing along on the road. These specs as well as some of the interior design cues are quite reminiscent of the Mazda MX-5. At a price roughly in the region of $76,800, there's no question that this is one vehicle that is targeted towards the [affluent auto market](https://www.trendhunter.com/trends/prestige-imports), although it could make for a worthwhile purchase for lovers of roadster-style automobiles. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 36% | Activity: 14% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Redesigned Roadster Cars:** Disruptive innovation opportunity: Create roadster cars that combine innovative design with popular models, targeting affluent auto market. - **Boutique Japanese Auto Makers:** Disruptive innovation opportunity: Develop unique and niche vehicles inspired by popular models to capture a specific segment of the auto market. - **Luxury Roadster Market:** Disruptive innovation opportunity: Introduce high-end roadsters with unique features and design elements to cater to affluent car enthusiasts. ### Sectors Adopting This - **Automobile Manufacturing:** Disruptive innovation opportunity: Offer customization options and unique features for roadster cars to stand out in a competitive industry. - **Auto Aftermarket:** Disruptive innovation opportunity: Create accessories and modifications specifically for roadsters, tapping into the growing demand for personalized auto enhancements. - **Luxury Goods:** Disruptive innovation opportunity: Collaborate with niche auto makers to produce limited edition roadsters with luxury branding and exclusive features for affluent consumers. ## Related on Trend Hunter - [Vintage-Inspired Three-Wheelers](https://www.trendhunter.com/trends/morgan-super-3.md) - [High-Performance Vehicle Concepts](https://www.trendhunter.com/trends/vision-xcompact.md) - [Stability-Enhancing Vehicle Features](https://www.trendhunter.com/trends/vehicle-stability-features.md) - [Reimagined Open-Top Supercars](https://www.trendhunter.com/trends/opentop-supercar.md) - [Rugged High-Tech SUVs](https://www.trendhunter.com/trends/cx50.md) - [Electric Three-Wheel Roadsters](https://www.trendhunter.com/trends/threewheel-roadster.md) - [Nostalgic Muscle Cars](https://www.trendhunter.com/trends/ac-cobra-gtg.md) - [Luxurious Glass Roof Sportscars](https://www.trendhunter.com/trends/mc20-cielo-1.md) - [Affordable British Supercars](https://www.trendhunter.com/trends/noble-m500.md)