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# Quirky Luxury Vehicles
The Mitsuoka Viewt Features Innovative Taxi-Like Design Cues

By Rahul Kalvapalle | Published 2016-05-07 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mitsuoka-luxury
References: [gizmag](http://www.gizmag.com/mitsuoka-london-motor-show/43177/) & [mitsuoka-motor](http://www.mitsuoka-motor.co.uk/mitsuoka-viewt-london-motor-show/)

When it comes to [luxury vehicles](https://www.trendhunter.com/trends/bentley), the [boutique Japanese auto maker](https://www.trendhunter.com/trends/twotone-x7) Mitsuoka may admittedly not be the very first name that comes to mind even though they have been making luxury cars of all kinds for nearly half a century now.

Their latest and greatest offering is the Mitsuoka Viewt, a luxury vehicle that, interestingly enough, features certain design cues that are somewhat reminiscent of the classic London cabs -- something that will surely appeal to the Anglophile community that forms much of the target market for this particular luxury vehicle. The vehicle's appearance allows for interesting perceptions from different viewing angles, making it a treat for the eyes.

Ultimately, this is one luxury vehicle that shows that [old-school design cues](https://www.trendhunter.com/trends/vision-iconic) are far from dead.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 88% | Activity: 84% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Quirky Luxury Vehicle Design:** Luxury car manufacturers can take inspiration from Mitsuoka's creative implementation of classic design cues to attract and appeal to specific target markets.
- **Innovative Luxury Taxi Design:** Innovative taxi design featuring luxury materials can be a disruptive innovation that caters to luxury transportation needs.
- **Reinventing Classic Automobile Design:** Re-discovering and re-introducing old-school design cues can appeal to vintage collectors and niche markets.

### Who This Affects Most

- **Luxury Automobile Manufacturing:** Luxury car manufacturers can experiment with unique design concepts like Mitsuoka's Viewt to expand product offerings and attract new customers.
- **Luxury Transportation Services:** Luxury transportation services can introduce innovative and luxurious designs like taxis to disrupt traditional transportation services.
- **Vintage and Classic Automobile Collecting:** Marketing and producing new vehicles with classic designs can appeal to vintage automobile collectors and enthusiasts.

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