# Natural Disaster Auto Ads The Mitsubishi Pajero Campaign is Dangerously Adventurous By Meghan Young | Published 2013-02-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mitsubishi-pajero-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/02/mitsubishi-pajero-adventurous/) & [amcuae](http://www.amcuae.com/) While natural disasters shouldn't be glorified due to the devastation they bring to the world and its people, the [Mitsubishi](https://www.trendhunter.com/trends/allweather-vehicle) Pajero campaign does have a point. Earthquakes and tornados are awesome forces to be reckoned with and to be compared to one can often be taken as a compliment. In this case, the Mitsubishi Pajero campaign reads, "Nothing else as adventurous." Conceived and executed by [AMC](https://www.trendhunter.com/trends/lap-of-legends), an ad agency based in Dubai, [United Arab Emirates](https://www.trendhunter.com/trends/boeing-and-united-airlines), the Mitsubishi Pajero campaign was creative and art directed by Imran Mohideen. Dramatic on an epic scale, the print ads show the beastly car being promoted driving away from the natural disasters, suggesting that there may be nothing natural about them. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Adventure-themed Ads:** There is an opportunity for companies to create more advertising campaigns that tap into adventure and excitement to promote their products. - **Disaster Tourism:** There is an opportunity for the tourism industry to provide safe and responsible disaster tourism experiences for travelers. - **Eco-friendly Disaster Prevention:** There is an opportunity for companies to create eco-friendly disaster prevention products and services that minimize harm to people and the environment. ### Industries Being Reshaped - **Automotive:** Automotive companies can create campaigns that promote adventure and excitement for their vehicles. - **Tourism:** The tourism industry can provide safe and responsible disaster tourism experiences for travelers. - **Environmental Services:** Companies that specialize in disaster prevention can create eco-friendly products and services that minimize harm to people and the environment. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Official All-Weather Vehicles](https://www.trendhunter.com/trends/allweather-vehicle.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Outdoorsy Rugged SUV Designs](https://www.trendhunter.com/trends/outlander-trail-edition.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md)