# Cloud-Based Vehicle Customizations Mitsubishi Motors Unveils a Custom Car Configuration Feature By Kanesa D | Published 2023-04-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mitsubishi-motors References: [mediapost](https://www.mediapost.com/publications/article/384505/) & [mitsubishicars](https://www.mitsubishicars.com/cars-and-suvs/outlander-phev)  A real-time cinematic configurator experience is being released by [Mitsubishi Motors North America](https://www.trendhunter.com/trends/outlander-trail-edition) using the most recent cloud streaming video game technology. Drivers of the [2023](https://www.trendhunter.com/trends/3x-line) [Outlander PHEV](https://www.trendhunter.com/trends/muscular-hybrid-suv) will be able to configure their vehicle's color, trim levels, and factory accessories with the new features. Customers receive a personalized interactive website with pictures and videos of their cars after making their selections, which they may see again and share. The experience was developed in collaboration with ZeroLight, a cloud-based, plug-and-play visualization platform that enables businesses to design digital consumer experiences. "Like, MMNA, ZeroLight understands the role that innovation plays in the customer journey,” Ito commented in a press release. "Elevating the customer experience with every iteration — that's so important to us. That's why we continue to partner and push the envelope together.” Image Credit: Mitsubishi Motors North America ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 21% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Cloud-based Vehicle Customizations:** Cloud-based vehicle customization is the future of car purchase and can revolutionize online shopping experience for automobiles. - **Real-time Cinematic Configurator Experience:** Real-time cinematic configurator experience can increase customer engagement and satisfaction, leading to higher sales and revenue for businesses. - **Personalized Interactive Website:** Personalized interactive websites can enhance the customer experience and create a unique brand image for businesses. ### Industries Being Reshaped - **Automotive Industry:** The automotive industry can leverage cloud-based vehicle customizations and real-time cinematic configurator experience to enhance customer experience and increase sales revenue. - **E-commerce Industry:** The e-commerce industry can use personalized interactive websites to create a unique brand image and enhance customer experience, leading to higher sales and revenue. - **Cloud-based Visualization Platform Industry:** The cloud-based visualization platform industry can provide more advanced and user-friendly features to businesses looking to incorporate real-time cinematic configurator experience as part of their products and services. ## Related on Trend Hunter - [Uniquely Personalizable Vehicles](https://www.trendhunter.com/trends/range-rover-sv.md) - [Immersive Muscle Car Experiences](https://www.trendhunter.com/trends/nextgeneration-muscle-car.md) - [Outdoorsy Rugged SUV Designs](https://www.trendhunter.com/trends/outlander-trail-edition.md) - [Muscular Hybrid SUVs](https://www.trendhunter.com/trends/muscular-hybrid-suv.md) - [Customizable Electric Trucks](https://www.trendhunter.com/trends/f150-lightning.md) - [Electrified Compact SUVs](https://www.trendhunter.com/trends/allnew-grandis.md) - [Product Visualization Experiences](https://www.trendhunter.com/trends/ai-visual-configurator.md) - [Automotive Metaverse Boutiques](https://www.trendhunter.com/trends/metaverse-boutique.md) - [Car Creation Metaverses](https://www.trendhunter.com/trends/mgverse.md)